20/08/2026
Spotted these two signs sitting side by side today and had to stop and take a photo 👀
A fantastic example of how important it is to make it easy for people to find the information they need in less than 2 seconds.
The Toop & Toop sign is eye catching, easy to scan and offers a QR code for next steps,
The Taplin sign on the other hand…whilst the branded yellow stands out, the test is so hard to read and there’s no easy way to see more information.
It’s such a simple reminder — buyers (and customers, and scrollers) don’t read, they scan. Make sure your website, paid ads, social emails (and all marketing material!) are scannable and make it easy to take the next step.