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Multidisciplinary Creative Studio

Pink or yellow, white or black, filled with nuts or smart words, Multidisciplinary Creative Studio

28/10/2026

NEW PROJECT: Phillgood

A new name in the festival landscape, rooted in the cultural layers of Plovdiv.
Inspired by the city’s ancient past and its iconic mosaics, the visual identity reinterprets historical patterns through a contemporary lens, connecting heritage with the energy of today’s music culture.

Client: Fest Team Bulgaria
Creative Direction & graphic concept: Lokum Creative
Photography & Video footage: Fest Team Bulgaria

VisualIdentity CreativeStudio ArtDirection

08/10/2026

Two different practices, one shared interest: the object.
For this collaboration, we looked at the relationship between scent, taste and form - and at how something familiar can be translated into another medium.
A candle takes the visual language of a pastry.
A pastry takes the form of a candle.
The result sits somewhere between the two.
A U M x Crémeux Pastry
Creative & art Direction: Lokum Creative
Photography and video: Lokum Creative

14/08/2026

A refined lifestyle brand built on a design philosophy where form meets emotion.
As an all-female team, Yenges YOGA came to us with a clear vision - to create a brand that reflects a distinctly feminine perspective and elevates the experience of wearing their collections.
Rather than following the ever-changing language of fashion, we built a visual world rooted in timeless codes, emotional storytelling, and a deeper connection to the female experience.
We developed an artistic direction with a sense of poetry and timeless elegance, carefully designing every aspect of the identity to express the strength, beauty, and multifaceted nature of femininity.
From the overall visual language to the smallest details, every element was created to make the brand feel not only beautiful, but deeply considered.

Client: Yenges Yoga
Creative Direction: Lokum Creative
Photography & video: Lokum Creative
Content Creation: Lokum Creative
Talants: Росица Дамянова Christiana Robinson at IVET FASHION MODEL MANAGEMENT

VisualIdentity CreativeStudio ArtDirection

25/05/2026

Creative concept and content for the first campaign of Photography and video production

Client:
Creative:
Photography:
Dop & edit:

21/04/2026

Our latest work for . A complete visual direction for their new line of food supplements.

From brand identity and graphic design to custom illustration, we crafted a cohesive system that reflects the product’s natural origins and scientific credibility.

Client:
Creative Direction:
Graphic Design:
Illustration: Denislav Golemanov
Photography:

# foodlokumcreative branding graphicdesign creative branding brandidentityfoodwordbranddesignsociety bp&o bardesign aigaeyeondesign .and.ing

19/03/2026

Every space has a pulse. This one hits like a bassline.

Our job wasn’t just to design — it was to translate that voice into something you can see and feel.

An identity that moves with the architecture. Feels like it belongs.

Logo, palette, typography, vision.
A unified system built on a single idea.

Client: .sofia
Creative Direction:
Graphic Design:
Content & Photography:
Video production:
Interior design: with a little help from us

Collaborators:
Neon signs: .studio

bar lokumcreative branding graphicdesign creative branding brandidentityfoodwordbranddesignsociety bp&o bardesign aigaeyeondesign .and.ing

22/01/2026

We are pleased to present our latest project for .
The scope included visual identity, packaging design, production, and product display for daily collagen sachets.

Developed using 100% recycled paper, the design is intentionally minimal and restrained, achieving a balance between lifestyle positioning and pharmacy-appropriate clarity. The result is a cohesive, responsible, and contemporary expression of everyday wellness.

Client:
Creative & art Direction:
Photography and video:
Display developed in collaboration with

lokum lalivgraphicdesign creative branding brandidentity colagenlarencosmeticswordbranddesignsociety bp&o bardesign aigaeyeondesign .and.ing

11/01/2026

Lokum murch

30/12/2025

A new collection of products created for .hotel.cosmetics .
Each fragrance has its own character.
Part of a series united by a clean black-and-white aesthetic, where form elevates the sense of style and perfection.

Client: .hotel.cosmetics
Creative & art Direction:
Photography:

lokum larengraphicdesign creative branding brandidentity larencosmeticswordbranddesignsociety bp&o bardesign aigaeyeondesign .and.ing

20/11/2025

We’re excited to present the new w**e series for the family-owned w**ery — a project where we combined respect for tradition with a clean, contemporary visual language. The labels tell a story in two chapters: delicate accents, natural texture, and a minimalist approach that lets the w**e take center stage.
We’re proud that through design we were able to convey the warmth and character of a family legacy, while also updating the family crest with respect for its roots.

Client:
Creative Direction:
Graphic Design:
Photography:

**e &o .and.ing

Address

Sofia
1000

Website

http://lokumcreative.com/

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