GlamLend Dress Rentals

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Why did I want to try out the dress rental business?

As of late, my girlfriends & I, have really been harnessing the power of “what’s mine is yours”! And it’s been wonderful! We send out messages saying we need a dress for an engagement party or our cousin’s wedding or that NYE party and then starts the flurry of photo’s of whats in our closet that they could borrow. So round & round we go, borrowing and lending all types of clothing for all types of outings or events to each other. I feel like my truck and my front door is a constant coming and going of hand offs of clothing. I love to share and I love to help my fellow human ladies feel as special as I know they are. I have some amazing friends that feel the same and we have an understanding that what’s mine is theirs and vice versa.

So why, why do we do this. What is it that makes us want or crave a new or special outfit so frequently?

Obviously the reasons are as unique as all of us but I think a big part of it is that fashion can be an expression of self identity and creativity. Whether you are a mom, working or not, or a career minded lady we all get into a style rut that becomes our everyday. So it’s fun to be creative, take a little risk, try something new once and awhile and use our imagination. And the freedome to pick whatever we want allows for that creativity. The problem is I feel guilt about doing that. Am I really going to buy that Bodycon Lace dress for $250, even though it looks amazing on me and a feel like a million bucks in it, just for one event? How can I justify the purchase if I know I’m likely to only wear it once if I’m brave enough... but something in us wants to step outside the box or add some flair to our wardrobe once and awhile. And then there is the emotional component. A great outfit make you feel amazing, powerful, pretty, fun or whatever it is.... I want everyone to feel whatever that feeling is for them, whenever possible. There is a great feeling when you are reminded that you are not just your daily norms... For example, if you’re a new mom, the opportunity to remind yourself that you are can still go from sweatpants and baby spit t’s to bombshell we feel so good inside! So when the opportunity presents itself to dress up it’s also an opportunity to remind ourselves that we are not just our daily molds and we still have creativity.

And then there is the idea that if we are going to a special event for someone else we should make a special effort on our end. Which often translates into something new to wear. But seriously, does this sound sustainable? Should we be running out and buying new outfits for every event or occasion to respect who we are celebrating, or to get our special “feeling” or to have an opportunity to express our creativity through fashion.? No we probably shouldn't. But we do it anyways. I did, and still occasionally do. It seems harmless really. It’s just a new outfit, don’t we deserve a new one once and awhile. And a fun event is an excuse to treat ourselves. I totally get it. But here’s the thing, I never wear dresses. I don’t really dress up. Every time I have an excuse to buy something special it’s always event wear. And it’s always expensive and it always sits in my closet for years on end after it’s one day debut. And then the guilt I have. On so many levels this is really wasteful. We are over consuming a product that we barely use in relationship to what it took environmentally to produce. As an over consumer I am contributing to textile waste & production.

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