27/09/2026
Happy World Tourism Day!
AI is already changing how we travel.
This , we ask how tourism can shape that transformation — making AI work for destinations, businesses, workers and travellers alike.
The next transformation of tourism is already here.
Artificial Intelligence is changing how destinations are discovered, managed and experienced.
This , the focus is on ensuring that transformation is smarter, more inclusive and sustainable.
World Tourism Day has been held on 27 September each year since 1980. The date marks the anniversary of the adoption of the Statutes of the Organization in 1970.