Fr’um

https://linktr.ee/frum_dark_but_friendly

13/12/2025

Proud to be an official partner for the Rolls-Royce Enthusiasts’ Club publication 100 years
of the Phantom, published by St James’s House.

This beautifully curated book celebrates a century of innovation, craftsmanship, and timeless luxury — values that we embody in every bottle. Our feature explores the spirit of Fr’um, its heritage, and our commitment to redefining premium rum culture in the UK and beyond. Watch this space!

03/12/2025

Be the reason the Christmas party gets interesting….

Bring a bottle and your in-laws might actually like you!! 🍍🌶️

06/11/2025

🎅 SECRET SANTA FROM FR’UM! 🎅

We are spreading cheer the Fr’um way at the Spirit of Christmas Fair — and you can help us play Santa! 🎁

Nominate someone special who deserves a festive treat — your best mate, your mum, your office hero — whoever could use a little rum-fuelled cheer. 🥃

To enter:
1️⃣ Visit us at Stand FD53 in the Food & Drink Producers area
2️⃣ Post on Instagram and tag
3️⃣ Tag who you’re nominating
4️⃣ Share on your story for bonus entry

We’ll choose one winner on Sunday evening and their nominee will receive a Fr’um Gift Box!

Because Christmas tastes better when it’s shared!

04/11/2025

Day 2 at the Spirit of Christmas Fair 🎅✨

Fr’um has been spreading cheer, meeting stalls and maybe sneaking a few treats 👀

03/11/2025

🎄✨ We’re excited to share that Fr’um Dark but Fr’iendly is back at the Spirit of Christmas Fair at Olympia London! Come visit us at stand FD53 — we’d love to see you, share some festive cheer and show you our latest creations.

It’s the perfect place to find unique gifts, enjoy the Christmas spirit and connect with amazing people. Don’t miss out — come say hi! 🖤🧡

📍 Olympia London – Stand FD53
🎁 Spirit of Christmas Fair
🗓️ 3rd - 9th November

28/10/2025

From an idea born from memories in Jamaica to being featured in A Rum Lover’s Journal 🥃🌴
Massive respect to for shining a light on Caribbean rum and the bartenders keeping the spirit alive.
Our signature cocktail, Fr’um the Darkside made it to the pages — and we couldn’t be prouder 🙌🏽 🍍🌶️

16/10/2025

Bottles are BACK! Crafted to capture the flavour, fire and spirit of the Caribbean, Fr’um is the rum that turns any moment into a vibe. 🍍🌶️

09/10/2025

We are thrilled to be returning to Spirit of Christmas Fair at Olympia London!!

Come find us - It’s where the festivities begin 🥃🎄🎅🏻 Enjoy the first taste of Christmas!

🎟️ Save 25% on tickets with code EXPFRUMDARK
Valid 1st Oct - 2nd Nov

See you there Fr’iends 🌶️🍍

13/09/2025

Introducing our award winning rum in a 50cl recyclable pouch. Meet Fr’um, a vibrant blend of pineapple & scotch bonnets in a glossy black package that is completely recyclable ♻️

Dark but fr’iendly for the 🌍

30/05/2025

We’re buzzing to share that Fr’um Pineapple & Smokey Scotch Bonnet Rum will be featured on ITV’s with this Sunday! 🎉

Cocktail king will be mixing up something special with Fr’um—bringing the heat and the sweet to your screens! 🔥🍍🌶️

Tune in to catch the magic and get inspired for your next rum-based creations amongst other great brands for the festival season! Set your alarms, grab your glasses, and let’s toast to good vibes and great rum.

📺 ITV | Sunday 9:30-11:30am | Love Your Weekend

Address

1 Grosvenor Place
London
SW1X 7HJ

Website

http://www.frumrumco.com/

Alerts

Be the first to know and let us send you an email when Fr’um posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Featured

GM Suites Bed & Breakfast
6/8 Starkey Hill, Belmopan
Central Hotel London
16-18 Argyle Street, Kings Cross