13/07/2026
We're excited to share that one of our valued member hotels, room2, has officially become Second Nature (previously room2)| B Corp™
This isn't simply a new name. It's the next step in the brand's journey and a reflection of how it has evolved since welcoming its first guests in 2016.
While the name has changed, everything guests have come to love remains the same – flexible stays, thoughtfully designed spaces with kitchens designed to be used, and an experience built around fitting into your lifestyle, not the other way around.
What has evolved is the brand's wider purpose. Second Nature represents a deeper commitment to caring for people, places and the planet, with every decision guided by this principal. It's an approach that goes beyond sustainability to create hospitality that feels intuitive, considered and genuinely impactful.
Chris Travis, Business Development Director at Second Nature, commented:
"Second Nature represents much more than a new name. It reflects the direction we're heading as a business and our commitment to creating hospitality that genuinely works around the way people live today. While our identity has evolved, the values our guests know us for remain exactly the same, and we're excited to continue building a brand where care for people, places and the planet is second nature."
We're proud to represent Second Nature as part of the HotelREZ Hotels & Resorts portfolio and look forward to supporting the brand in this exciting new chapter.
Congratulations to the entire Second Nature team.