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linktr.ee/FurtherEast2024 CEO and Founder of This is Beyond, Serge Dive – creator of PURE Life Experiences, LE Miami and We Are Africa – launched the industry’s first travel trade marketplace dedicated to inbound Asian high-end travel titled ‘Further East’ in 2018. Yet despite its vast array of cultures and landscapes, its breadth of historical context and its billions of habitants, there’s a special harmony that connects the continent; a shared charm grounded in warmth and ritual – chaotic yet deliberate, genuine yet mystical.
“For years the conversation in luxury travel has been about outbound high-net-worth Asian travellers. Meanwhile, the mystical allure of this incredible continent and the increasing desire among high-net-worth consumers – both Asian and from across the globe – to travel to and around Asia has been too long ignored”, says Dive. Complementing This is Beyond’s portfolio of exclusive, niche-luxury travel trade marketplaces, Further East is an invitation-only, one-stop-shop for travel tastemakers, including specialist corporate and leisure buyers and international travel press, to discover a highly curated cross-section of Asian high-end travel product ranging from the bold and contemporary, to the traditional and awe-inspiring, to the wondrous and remote – all the way from Oman to Japan, India to Indonesia. In 2021 Further East expanded to include the entire APAC region, showcasing an even broader range of high-end travel product. The next edition of Further East will take place 7-10 November 2022 in Seminyak, Bali.
