06/10/2026
Seventy years of creativity called for a production that reflected its legacy✨
For the Platinum anniversary of L’Oréal Professionnel Colour Trophy, the challenge wasn’t simply to produce two events. It was to reimagine how one of the hair industry’s most prestigious competitions could be experienced.
Inspired by the theme of Chroma, our creative direction celebrated colour, creativity and the rich heritage of the competition through two distinctive productions in London and Dublin.
At The O2 arena, finalists took centre stage on a bold 50m catwalk connected to a striking 360° stage concept, surrounded by dynamic lighting, lasers and special effects. In Dublin, a bespoke production experience connected competitors and their creations with the audience through immersive staging, branding and interactive experiences.
Working collaboratively across EMEA and with our Encore Event Technologies APAC Design Studio, we challenged traditional competition formats to create immersive experiences that celebrated artistry, craftsmanship and creative expression on an epic scale.
The result was more than an event.
It was a celebration of 70 years of innovation, shaped through thoughtful design, creative storytelling and technical excellence.
Discover the full story 🔗https://utm.io/utckp
| Peter Harding | Tom Ring | James Manley | Alva King | Imogen Atkinson | Gareth Walker | Saloni Chotai
