22/08/2023
Marketing Communications Executive
The Role
The Marketing Communications Executive plays an important role in supporting the Marketing Communications Manager and assisting the department in achieving key objectives in line with the annual marketing plan, and responsible for the coordination and ex*****on of all marketing and communications activities of the Hotel’s brand, including relations, collateral production, advertising and promotional programmes, and events as well as to ensure compliance with Fully Light brand.
Marketing
• Execute and coordinate all hotel marketing strategies and monitor on-going marketing campaign performance
• Produce related traditional and digital marketing material (ie: collaterals, promotions and packages, write-up and creative content)
• Conduct market competitor analysis and share report on market trends
• Liaise with Corporate Brands team on all matters affecting Corporate image and collaterals
• Coordinate with Corporate Loyalty Marketing on EDM
Digital Marketing
• Responsible for managing and updating timely information and content, and posting of other digital platforms such as OTAs and online listings
• Develop editorial calendar, imageries/videos and postings, creative social media campaigns
• Handle media enquiry and daily correspondences in a timely manner
• Increase following and engagement on social media pages
• Develops and executes promotions campaign in F&B, weddings, spa and rooms
Public Relations
• Ensure hotels have appropriate marketing content including up to date media list, press kits, collateral, brochures, photo library and all matters relating to Marketing Communications
• Writes and distributes all press releases
• Plan and assist with hotel sponsored events, media hostings, relevant media marketing activities, event campaigns and other press promotional activities
• Assist and carry-out property inspections
• Manage the hotel’s database, media library, clipping files, media list and contracts
• Monthly media and influencer activities report
• Supports the co-ordination of photography
General
• Provide administrative/secretarial support
• Undertakes any related task/duty that may be given by the Marcom Manager/DOSM or General Manager
Talent Profile
• Diploma or Degree in Marketing, Business, Mass Communications, Media or related field
• 2 years or more experience in a similar role
• Ability to work and communicate in a multinational environment
• Strong interpersonal and people management skills
• Able to work independently and meet deadlines effectively
• A team player with exceptional communication, verbal and written skills. Mandarin is an added advantage.
• Photography and videography skills will be an added advantage
• Knowledge and basic skills in design software such as Photoshop
• Computer literate in MS Word, Excel and PowerPoint.
Salary & Wages
The salary can vary depending on their level of education, years of experience, and the size and location of the hotel. Negotiable upon interview.
营销传媒主管
营销传媒主管在工作上支持营销传媒经理和协助部门实现年度营销计划的关键目标方面发挥着重要作用,并负责协调和执行酒店品牌的所有营销和传媒活动,包括社会交流、附属制作、广告和促销计划以及活动,以及确保符合福利来集团品牌
营销
- 执行和协调所有酒店营销策略并监控正在进行的营销活动绩效
- 制作相关的传统和数字营销材料(即:宣传材料、促销和包装、文字和创意内容)
- 进行市场竞争对手分析并分享市场趋势报告
- 就影响企业形象和宣传材料的所有事宜与企业品牌团队联络
- 与 EDM 上的企业忠诚度营销相协调
数字营销
- 负责管理和及时更新信息和内容,以及发布其他数字平台,例如OTA和在线列表制定编辑日历、图像/视频和帖子、创意社交媒体活动
- 及时处理媒体询问和日常信函
- 增加社交媒体页面的关注度和参与度
- 制定并执行餐饮、婚礼、水疗和客房促销活动
公共关系
- 确保酒店拥有适当的营销内容,包括最新的媒体列表、新闻资料袋、宣传材料、小册子、照片库以及与营销传播相关的所有事项撰写和分发所有新闻稿
- 规划并协助酒店赞助的活动、媒体主办、相关媒体营销活动、活动宣传和其他新闻促销活动
- 协助并进行财产检查
- 管理酒店的数据库、媒体库、剪辑文件、媒体列表和合同
- 每月媒体和影响者活动报告
- 支持摄影协调
一般工作
- 提供行政/秘书工作支持
- 承担营销传媒经理/市场销售总监或总经理可能授予的任何相关任务/职责
人才简介
- 市场营销、商业、大众传播、媒体或相关领域的文凭或学位
- 2年或以上类似职位的经验
- 在跨国环境中工作和沟通的能力
- 较强的人际交往和人员管理能力
- 能够独立工作并有效地按时完成任务
- 具有出色的沟通、口头和书面能力的团队合作者。普通话是一个额外的优势。
- 摄影和摄像技能将是一个额外的优势
- Photoshop等设计软件的知识和基本技能
- 精通 MS Word、Excel 和 PowerPoint 等计算机操作。
薪资待遇
薪资可能会根据其教育水平、经验年限以及酒店的规模、工作位置而有所不同。面谈时可商议。