The International Retail Academy

The International Retail Academy Creating epic customer experiences for retailers! Sales & leadership coaching. Workshops, talks 🔥

“Professional, passionate, and genuinely enjoyable to work with.”We’re incredibly grateful for feedback like this from t...
04/06/2026

“Professional, passionate, and genuinely enjoyable to work with.”

We’re incredibly grateful for feedback like this from the people and brands we partner with.

Caterina Bierti shared these kind words after collaborating with Kayleigh, Veronica, and the LBFF team on a recent project:

“Caring and passionate while delivering amazing service, I would choose them all over again for the project we worked on together.”

At TIRA, we believe great partnerships are built on more than just delivering results.

They come from:
listening properly,
collaborating openly,
caring about the experience as much as the outcome.

Because when people enjoy the process, the work becomes stronger, more creative, and far more impactful.

Thank you, Caterina, for the trust and support throughout the project.

retail leadership | customer experience | retail partnerships | retail training | people development

03/06/2026

I had a retail experience recently that says a lot about how many brands approach memberships and KPIs.

I was buying makeup, and the person at the till asked:
“Do you have a membership with us?”
I said no.
And then… silence.
No explanation.
No confidence.
No real conversation around why it might benefit me.

So I prompted the conversation myself:
“Is it worth signing up?”
The response was:
“Yeah… It’s okay.”

At that point, the issue wasn’t the membership programme itself.

It was the confidence behind how it was being communicated.

And this is where so many retailers get stuck.

Brands often focus heavily on the KPI:
increase memberships
grow sign-ups
improve loyalty numbers

But they forget the part that actually drives the result:
training teams how to communicate the value confidently and naturally.

Because if a team member doesn’t fully understand:
Why the programme matters,
how it benefits the customer,
how to explain it clearly,

Then the interaction becomes transactional instead of meaningful.

Customers don’t connect with vague answers or scripted questions.

They connect with confidence, clarity, and genuine recommendations.

If membership growth is a priority in your business, then confidence-building needs to be part of the training too.

Because targets without support rarely create lasting results.

retail leadership | store managers | leadership development | retail careers | people development

Around 65% of purchases are still influenced by the in-store experience.Even in a digital-first world, what happens on t...
02/06/2026

Around 65% of purchases are still influenced by the in-store experience.

Even in a digital-first world, what happens on the shop floor still shapes the outcome.

Customers may arrive having already researched the product, compared prices, and read reviews online.

But the in-store experience often becomes the deciding factor.

The tone of the interaction.
The confidence of the team.
The willingness to stay present with the customer instead of rushing the moment.

These are the things people remember.

Strong retail teams don’t just process transactions.
They help customers feel confident in their decisions.

That’s why stores still matter.

Not simply as places to display products, but as spaces where trust, reassurance, and connection influence whether a customer buys.

Stores don’t just support sales anymore.
They still actively drive them.

customer experience | retail leadership | retail training | store performance | retail teams

01/06/2026

“I thought it was really powerful, especially around changing mindset and owning the responsibility you have as a leader.”

We love hearing reflections like this after leadership sessions.

Because great retail leadership isn’t only about targets and operations.
It’s about how leaders show up every single day.

The energy they bring.
The standards they set are role models.
The influence they have on the confidence and mindset of their teams.

One of the most important shifts for any leader is recognising that leadership is active.
It’s not a title.
It’s the behaviours repeated consistently on the shop floor.

This feedback captured that perfectly:

“You’re responsible for how you show up every day and how you influence your team.”

That awareness changes everything.

When leaders become more intentional in how they communicate, support, and lead, teams feel it immediately.

And stronger teams create stronger customer experiences.

Thank you for being part of the session and for sharing such thoughtful feedback.

retail leadership | store managers | people development | retail training | team culture

29/05/2026

So many retail leaders believe their teams don’t care about customer service.

“They’re not bothered.”
“They’re unmotivated.”
“They don’t believe in the brand.”

But often, that’s not what’s really happening.

What leaders are seeing as “not caring” is often a lack of confidence.

Teams stay quiet because they’re worried about getting something wrong.

Maybe they don’t feel confident in their product knowledge.
Maybe they’ve had a difficult customer interaction in the past that knocked them.
Maybe they’re unsure how to approach conversations naturally.

And over time, that uncertainty can start to look like disengagement.

But silence and low confidence are not the same thing as not caring.

Clear communication comes from confidence.

And confidence comes from support, coaching, and practice.

This is where strong retail leadership matters most.

Because when teams feel capable, prepared, and supported, they engage differently:
They approach customers more naturally.
They communicate more clearly.
They create better experiences on the shop floor.

Most teams do care.

They just need leaders who help them believe they can do it well.

retail leadership | customer experience | retail training | people development | retail teams

🎉💖🤩“Working with TIRA has been an outstanding experience from start to finish.”Feedback like this means a great deal to ...
28/05/2026

🎉💖🤩
“Working with TIRA has been an outstanding experience from start to finish.”

Feedback like this means a great deal to us because collaboration sits at the heart of everything we do.

Jasmina Wechsler shared this after partnering with Kayleigh and the TIRA team through a series of workshops and creative projects designed to bring their brand story to life.

“She has a rare talent for creating an open, creative atmosphere while also keeping everything structured and professional.”

At TIRA, we believe the best results come when people feel comfortable enough to think differently, contribute openly, and challenge ideas in a positive way.

Whether we’re supporting leadership development, customer experience, or brand storytelling, our focus is always the same:
creating work that feels authentic, practical, and genuinely connected to people.

We’re also incredibly proud of the creative team behind the scenes who help bring these experiences to life with such care, professionalism, and attention to detail.

“The results far exceeded my expectations. Authentic, beautifully produced, and filled with heart.”

Thank you, Jasmina, for the trust, partnership, and kind words.

retail leadership | customer experience | retail training | people development | brand experience

27/05/2026

One of the questions I was asked recently after a workshop was:

“How do you stay positive and high energy all the time?”

And the honest answer is, you don’t.

Nobody feels motivated, optimistic, or energised every single day.

But one thing that does make a huge difference is being intentional about what and who you surround yourself with.

The people you listen to.
The conversations you have.
The content you consume.
The environments you spend time in.

All of it influences your mindset more than you realise.

In retail leadership, especially, energy matters.

Teams often absorb the tone and mindset of the people around them.

That’s why leaders need spaces where they can keep learning, reflecting, and refilling their own energy too.

Sometimes that’s through:
podcasts
books
networking events
mentors

or simply spending more time around people who challenge and inspire you
Because where your attention goes, your mindset follows.

And over time, that shapes how you lead, communicate, and show up for others.

Be mindful of what you’re absorbing every day.

It quietly shapes the leader you become.

retail leadership | leadership mindset | people development | retail training | team culture

1 in 3 customers walk out due to poor service.Most customers won’t complain.They won’t explain what went wrong.They’ll j...
26/05/2026

1 in 3 customers walk out due to poor service.

Most customers won’t complain.

They won’t explain what went wrong.

They’ll just leave and often never come back.

And usually, it’s not because of the product or the price.

It’s because of how they were made to feel in the moment.

Maybe no one acknowledged them.

Maybe the interaction felt rushed.

Maybe the team seemed distracted or unavailable.

These moments feel small inside a busy store.

But to the customer, they shape the entire experience.

Service isn’t just a “nice to have” in retail anymore.

It directly influences:
Conversion
Loyalty
Reputation
Repeat business

That’s why investing in people matters so much.

Because every interaction either builds trust with a customer or slowly breaks it.

customer experience | retail leadership | retail training | store performance | retail teams

25/05/2026

“It’s so useful for all of us to get another mindset and inspire your team every day.”

We love hearing feedback like this after keynote sessions and leadership events.

Retail leadership isn’t just about driving results.
It’s about how leaders think, communicate, and show up for their teams every single day.

Kayleigh’s sessions are designed to feel practical, honest, and relevant to the reality of store life — helping managers reflect, reset, and lead with more confidence and clarity.

Because when leaders shift their mindset, it influences the energy of the whole team.

And that’s where better customer experiences begin.

retail leadership | store managers | people development | retail training | team culture

22/05/2026

That’s why it stuck.
And that’s why it scaled.

The strongest training programmes today aren’t built around systems alone.
They’re built around people.

Because systems can guide the process.
But people deliver the experience.

What makes the difference is giving teams:

Clarity on what good looks like.
The energy to stay consistent.
The empathy to connect with customers.
The confidence to handle real moments on the shop floor.

When those things are in place, performance becomes more consistent.
Not just in one store, but across locations.

That’s when training moves from something people attend
to something they actually use every day.

retail training | retail | retail leadership | keynote | retail culture

Adres

Amsterdam

Openingstijden

Maandag 09:00 - 17:00
Dinsdag 09:00 - 17:00
Woensdag 09:00 - 17:00
Donderdag 09:00 - 17:00
Vrijdag 09:00 - 17:00

Website

Meldingen

Wees de eerste die het weet en laat ons u een e-mail sturen wanneer The International Retail Academy nieuws en promoties plaatst. Uw e-mailadres wordt niet voor andere doeleinden gebruikt en u kunt zich op elk gewenst moment afmelden.

Contact

Stuur een bericht naar The International Retail Academy:

Snelkoppelingen

Uitgelicht

Delen