It all started in a shed, in Calgary, Alberta, back in 1979
Since its earliest unpolished days, snowboarding, like any other growing entity, has developed and changed and evolved over time. It’s long been championed as an open playground of expression—not constrained by any measures of conformity. And along the often bumpy ride—since snowboarding was as outlaw as the Wild West—there’s been one fa
ithful companion riding shotgun: Westbeach. Westbeach Since 79
When snowboarding was just a young punk, we were there. When resorts begrudgingly allowed it, we were there. Evolution of parks and pipes—check. Movement to the backcountry—check. Mainstream status, mega superstardom, Olympics—check, check, check. We were there. Not only were we creating trendsetting threads for our riders, we were nurturing the entire scene from the ground up with events like the legendary Westbeach Classic. Epic times that came to define an era. Westbeach Since 79
But we’re looking to the future and we’re just getting started. Just as riders from around the world ply their unbridled talent to push their craft, we’re still proudly putting our Canadian stamp on snowboarding’s permanent record, in the process creating a lifestyle to be built upon for generations to come. The mountains of British Columbia are our backyard, it’s here we throw grassroots events like the Westbeach Chinese Downhill to stoke our neighbours. We’re still in tune with who we are: original pioneers. Westbeach Since 79
There aren’t many brands that have been around as long as we’ve been doing our thing. But our philosophy has never changed. Plain and simple: Westbeach products are 100% made for snowboarding. Every nuance of every technical feature and design element is focused on the sole purpose of making a day of snowboarding with friends that much more enjoyable.
