Nordic Hotels & Resorts

08/09/2026

People have long traveled to Selma Spa in the Swedish countryside for peacefulness and wellbeing. Now, they a have a brand new spa to welcome them 🌳

This summer marked a new era at Selma Spa, with a renovation touching everything from the pool technology beneath the surface to new offerings and interior design.

Amongst the refurbished areas are four new sauna concepts: a deeply warming infrared sauna, a steam room, an herbal sauna, and a traditional Scandinavian dry sauna.

The result is a more modern and harmonious spa experience, still surrounded by the expansive forests and lake Fryken.

Explore the new at www.selmaspa.se.

04/09/2026

How long will you live well? Hotel St. George Helsinki might have an answer.

Situated by the Old Church Park in the heart of the city, Hotel St. George Helsinki is all about holistic care for a healthy mind, heart, and body. Together with Hintsa Performance, a performance coaching company with over 30 years of evidence-based experience, the hotel has developed a new kind of hospitality wellness: The Healthspan Stay.

The stay includes a review with a Hintsa coach, who performs a personal assessment of metrics proven to predict your future health. During a sit down session your coach reviews your results, including the total number of years you’ll live and how many of those years you actually get to live well.

The Healthspan Stay itself is designed as a starting point, not a stand-alone experience. Following the review, guests can choose to continue the journey with a Hintsa expert team in a bespoke one-year coaching programme.

Read more about this cutting-edge collaboration at stgeorgehelsinki.com

26/08/2026

A new cultural landmark is coming to Finland in 2028. Meet 🇫🇮

The brand-new, exclusive lifestyle hotel from Nordic Hotels & Resorts will be housed within the historic Frenckell paper mill in Tampere. Work is currently underway to transform the industrial site by the iconic rapids into a design-forward hotel.

Frenckell will be Nordic Hotels & Resorts' debut property in , Finland's third-largest city. With restaurants, bars, stages, and a direct connection to Teatteri Frenckell, the hotel will be woven into the cultural fabric of the city.

Read all about Finland's future creative meeting place at
https://nordichotels.com/news-item/frenckell-tampere-to-be-reborn-as-a-nordic-hotels-resorts-landmark

Nordic Hotels & Resorts is set to open a new cultural landmark in Finland in 2028. The brand-new, exclusive lifestyle hotel will be housed within the historic Frenckell paper mill in Tampere, transforming an industrial site with a storied heritage into a design-forward hotel and creative meeting pla...

25/08/2026

We are happy to announce that Jørgensens Hotel, a one-of-a-kind baroque palace in Denmark, is joining the Nordic Hotels & Resorts collection 🏰🇩🇰

In the heart of Denmark’s sixth-largest city , Jørgensens Hotel is among the cityscape’s most recognizable facades. The hotel occupies the grand building known as the Lichtenberg Palace, built in 1744. Today, it boasts 59 opulent rooms, a seasonally led restaurant, a private w**e bar, and grand spaces for both business and celebration.

A new member hotel starting today, it brings the nearly three-century-old landmark into the Nordic region’s largest collection of independent hotels. Join us in welcoming Jørgensens Hotel to the family!

Read the full article about this opulent piece of Danish history at https://nordichotels.com/news-item/jorgensens-hotel-a-baroque-palace-in-denmark-joins-nordic-hotels-resorts

20/08/2026

THE PRESS ROUNDUP: Back-to-work season might be in full swing, but the summer highlights are still rolling in. From Helsinki’s newest wellness escapes to the best suites in Stockholm, here’s a look back at some of our favourite press coverage from the past few months 🌞

→ “Your Guide to Copenhagen”
In the easy-going, ever-evolving Danish capital, The New York Times’ definitive guide recommends staying at the effortlessly sleek Villa Copenhagen.
https://www.nytimes.com/interactive/2026/travel/copenhagen-denmark-guide.html

→ “I Tórshavn växer Färöarnas kreativa sida fram”
Svenska Dagbladet paid a visit to the Faroe Islands’ first ever spa, , at Hotel Føroyar. Carved out of the mountainside, everything in this wellbeing refuge is on nature's terms.
https://static.thatsup.website/211/95342/47716a2a-6e68-4c0d-9ba2-9f160cb19e5a.pdf?v=1783930894

→ “Veimme luksustutkijan kylpylään, jonka vuosijäsenyys maksaa 2 880 euroa”
“If you're looking for true luxury today, look no further than Hotel Kämp”. Helsingin Sanomat explored the brand new Kämp Spa, a new wellness oasis in the heart of Helsinki.
https://www.hs.fi/lifestyle/art-2000012128520.html

→ “Stockholm’s 5 most spectacular hotel suites”
From its private rooftop terrace to the freestanding bathtub, the Masterpiece Suite atop the darkly glamorous At Six is one of Time Out's recommendations in Stockholm.
https://www.timeout.com/stockholm/best-luxury-hotel-suites

→ “3 Norwegian Cities Every World Cup Fan Should Visit”
Still deep in the World Cup craze? As Norway was earning its place on the World Cup stage, Forbes discovery of Oslo found the perfect base at the darkly stylish THE THIEF.
https://www.forbes.com/sites/joanneshurvell/2026/07/10/3-norwegian-cities-every-world-cup-fan-should-visit/

→ “Kulturkalenderen: Det skal du opleve i juni”
At SIR, the new cocktail bar of Admiral Hotel Copenhagen right on waterfront, Femina explores a new hotspot with an “atmosphere that brings to mind Hong Kong, Singapore and London”.
https://www.femina.dk/popkultur/se-lyt-oplev/kulturkalenderen-det-skal-du-opleve-i-juni

→ “ヘルシンキの中心で“何もしない贅沢”を知る、Hotel St. George”
Join Qui as they spend five days at Helsinki’s most art-centric luxury hotel, Hotel St. George Helsinki, diving into the "luxury of doing nothing”.
https://qui.tokyo/life-style/charles-hotel-hotel-st-george-fashion-in-helsinki

→ “Chasing the Aurora: Unforgettable Hurtigruten Northern Lights Cruise to the Top of Europe”
While touring Norway by boat, the Los Angeles Times found an ideal accommodation at Hobo Hotel Oslo, with its “colorful mod vibe, fun hangout spaces and reasonable prices”.
https://www.latimes.com/eta/travel-themes/cruises/story/hurtigruten-northern-lights-cruise-norway-winter

→ “Sveriges nya sparadis”
Do like MåBra and welcome autumn with a spa weekend. Among all new Swedish destinations, The Dock Hotel in Södertälje stands out for its cosmopolitan influences and panoramic views.
https://static.thatsup.website/211/97151/ff56ebf8-6572-45a9-9118-f49c96cc166d.pdf?v=1786985613

Stay updated and find all our press highlights at nordichotels.com/press.

23/07/2026

Where the Swedish West Coast meets the American East Coast. Stenungsbaden Yacht Club, a fixture in the Bohuslän archipelago, introduces a new visual identity 🌊

Rebranding what can only be described as a Swedish institution is no small task. The brief was to bring the archipelago itself into a new identity for the Stenungsund resort, without losing the refinement its yacht club heritage and American sailing history calls for.

At the centre of the new identity is a pattern built from the international maritime signal alphabet. Redrawn in 's own color palette—ranging from ocean blues to pine greens and sunset oranges—the flags reference the site's sailing history in an understated way.

A new set of logo lockups has been introduced, together with a new typographic system with a more technical, utilitarian quality. Paired with a new, vibrant photography style, as well as a new identity for the hotel’s summer restaurant Kookaburra, this is a look and feel worthy of a landmark.

Explore this idyllic Stenungsbaden Yacht Club and its new brand look and feel at stenungsbaden.se.

16/07/2026

This summer, Hobo Hotel Helsinki runs on two wheels and cold ones 🚲🍻

"Beers & Bikes" is the name of a new, season-long community activity at our boutique hotel in central . Think of it as a cycling club that takes it slow, cruising through the city at the speed of summer.

Here, cycling is only half of the fun. The hotel’s terrace features a bike station with tools and tassels for your bike should you need them, along with bikepack pop-ups, themed merch, and more. Pair this with a b**r list worth staying for (after the ride, of course) and you’ve got one of the best ways to discover the Finnish capital.

Learn more about Beers & Bikes' rides, repairs, and post-spin hot dogs at instagram.com/hobohel

14/07/2026

An award-winning mountain resort, Norefjell Ski & Spa in Norway has recently unveiled a new visual identity ⛷️

The new identity spans the hotel's website and every point of communication. It introduces a colour palette that is drawn from both the flora surrounding the resort, like the vibrant greens and deep reds of summer, and the icy blues and misty greys of winter.

Reflecting all parts of the year is a deliberate point. Norefjell Ski & Spa is a ski destination in winter but the mountain is in use year-round, with hiking, biking, climbing, and activities from spring to fall. The new identity is built to represent both halves of the year, rather than defaulting to the usual alpine, winter-only visual language.

A new typographical system reflects the sportier side of the resort’s identity, with modern, almost aerodynamic typefaces.

Together, the new visual identity is meant to hold both sides of Norefjell Ski & Spa: a ski resort in the colder months, an outdoor destination in the warmer, and a spa resort throughout. Discover it at norefjellskiogspa.no.

09/07/2026

W**e is a serious matter—which is why we’re thrilled that three Oslo restaurants at our Norwegian hotels have been honored at the 2026 W**e Spectator's Restaurant Awards!

A big congratulations to Ekspedisjonshallen and Plah Restaurant, both at the lavish Sommerro, and Restaurant Teatro, housed within the dramatic Hotel Christiania Teater, who have been awarded the Best of Award of Excellence 🍷

Since 1981, W**e Spectator has been honoring restaurants with exceptional w**e programs. The W**e Spectator's Restaurant Awards recognize restaurants whose w**e lists offer interesting selections and appeal to a wide range of w**e lovers.

Specifically, the Best of Award of Excellence category highlights restaurants whose w**e lists display excellent breadth across regions and top producers. Typically offering 350 or more selections, these restaurants are destinations for serious w**e lovers, showing a deep commitment to w**e both in the cellar and through their service team.

Sommerro photos by Francisco Nogueira

06/07/2026

A training arena like you’ve never experienced it before. This is the 🏋️

During the recent HYROX World Championships in Stockholm, adidas and LE PACTE took over Hobo Hotel Stockholm and At Six for a week-long transformation. The result: the Hybrid Hotel, the official hub for the championship’s athletes and supporters.

For the activation, our two neighboring hotels became a joint playground. The Hobo Hotel Stockholm lobby was converted to an innovation space, showcasing the latest adidas training products, while Sthlm Under Stjärnorna—the rooftop park of At Six—temporarily opened a scenic gym with panoramic views.

Naturally, an extensive program of performance and recovery ran throughout the week. This included shakeout runs, mobility sessions, rooftop workouts, athlete talks, product experiences, gear customization, community events, and more.

Beyond celebrating the sport, the Hybrid Hotel collaboration brought the spirit of training to life. For a couple of intense days, it managed to create a home to one of the world’s most diverse communities of athletes.