Vertra

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Vertra

Vertra, Elemental Resistance was formed by a group of dedicated Hawaiian surf athletes in 2004. What’s good for the best is good for the rest.

Born on the shores of Hawaii in 2004, Vertra is committed to delivering athlete-inspired, long-lasting, premium sunscreen and skincare products to keep outdoor athletes and adventurers protected while having fun in the sun.

There was a need in the market for a true athlete based, easy-to-use, high performance alternative to traditional sunscreens. The offerings at the time were limited to drugstore brands or high-end cosmetic brands with little in between; especially in the surf, paddle boarding and snow worlds where nothing existed for athletes whose activities involved long-term sun exposure. In developing our product line, Vertra did not have the everyday sunbathing consumer in mind, but instead built premium products with the performance needs of world-class athletes first and foremost. In response to this market void, Vertra developed our concept of “Elemental Resistance” products. Our collection quickly expanded with a consistent emphasis on sport-specific qualities like non-greasy application, water/sweat resistance and premium ingredients. The ultimate result, “Elemental Resistance,” was a cosmetic-grade product line that provided a natural-looking visible barrier against sun damage, was easy to carry and apply, had the weight and wear-ability of a cosmetic foundation and was definitely not your traditional greasy sunblock. Vertra quickly gained a loyal following among serious everyday surfers, paddlers, watermen, snowboarders and Lifeguards. Vertra’s single greatest asset is our family, or “Ohana” in Hawaiian. Our Family of world-class surfers, paddlers, swimmers, watermen, first-responders, etc. have enabled us to build the best product in the market. We share a common vision: Create a product and brand for true outdoor athletes that is unparalleled in the sports world; a true sport-specific premium sun care line that is built to protect. Vertra is Elemental Resistance. The Future is Covered

24/09/2026

Priorities. Safe to assume Tom Lippen has his figured out.

26/08/2026

Race week! Starting Saturday racers from all over the world will begin to descend on the Isthmus of Catalina Island to make the 32 mile paddle journey across the channel and back to the mainland ending at the Manhattan Beach Pier. Good luck to all paddlers and the whole paddle team!

19/08/2026

Summer’s still out there. Even up in Bozeman. Go find it.

14/08/2026

Kona Gold is back! One of our most iconic shades. Made for the water. Built for the sun. Ready for more!

02/07/2025

Summer adventures are officially underway, and so many of you have been taking us along for the ride! From boat trips in the Mentawais to scaling granite faces 12,000 feet above sea level, we’re stoked that you continue to choose us to be part of the fun.

Click the link in our bio to join this amazing community—and keep us posted on what you’re up to these next few months!

21/09/2024

Stay covered year-round, exclusively on Vertra.com.
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22/08/2024

END OF SUMMER SALE!
Exclusively available on Vertra.com..

11/11/2023

Today we acknowledge… are filled with gratitude… and honor your service. Thank You. 🙏🏽

07/11/2023

The Future is Covered™️

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30/10/2023

87° & Sunny at Home
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http://www.vertra.com/

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