03/20/2024
Our fast-moving culture has drummed a ‘more is more’ mindset into us. The need for businesses to constantly expand, diversify their product ranges, offer new services, and break into new markets has led to some pretty questionable products.
(Remember when KFC launched chicken-scented sunscreen, and Bic started selling disposable underwear?).
However, some brands reject this mindset and focus on mastering one thing.👇
Discover the principles behind the ‘less is more’ mindset. Meet the brands who are hyper-focused on doing one thing well.