The Spining Group - Branding, Advertising, Creative

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The Spining Group - Branding, Advertising, Creative

After years of success within the industry, Jackie Spining decided it was time to launch her own enterprise.

In the summer of 2013, the Spining Group opened for business. Conceived as a full service boutique advertising, promotions, marketing and branding company, the Spining Group aims to offer clients a nimbler, more responsive, rubber-hits the road marketing solutions along with fresh perspectives on brand building and digital applications. Jackie is a thirty year theme park, hospitality & tourism, en

tertainment veteran, with broad experience in marketing communications, promotions, sales, advertising creative development, and brand management for The Dollywood Company, Herschend Family Entertainment and Hyatt Hotels. Promotional opportunities and Dollywood’s expansions launched her career in a variety of assignments and special projects involving Tourism, Marketing, Advertising, Entertainment, Special Events, Ticketing, Theme Park Management, Theater Operations and Water Park Operations. Her ability to take a creative brief and transform it into compelling advertising, her talent for rounding up great talent, her many years of experience in the key marketing disciplines of advertising, marketing, sales and promotion, as well as her impeccable work ethic and character, combine to make her uniquely suited to take on and manage any project from a simple logo to strategic planning. Jackie has assembled a talented group of leaders, each with proven track records, who are experts in the areas of:

marketing, advertising, creative, strategy, research, brand development, social media, digital, CRM, public relations, sales, theme park operations, merchandising and event planning. Once the scope of work and objectives for the project are determined, Jackie assembles the team based on the customer’s needs and budget. Then the group collaborates to come up with the best solutions and strategy to achieve the best results. In short, the Spining Group and Jackie drive results.

01/19/2026

Happy Birthday Dolly Parton. You are stunning at any age. We love you and thanks for some amazing memories throughout the years. 🩷

Photo Credit: Steven Bridges Photography

12/25/2024

Wishing you a Christmas filled with many blessings and much joy🎄

11/29/2024

Happy Thanksgiving. Full of gratitude and thanks. Blessed beyond measure.

07/04/2024

Happy Independence Day America!🇺🇸 🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸

05/27/2024

Never forget. Remembering all who made the ultimate sacrifice for our freedom. Honoring all military members and their families currently serving our country! Thank you for your service. 🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸

01/19/2024

Happy Birthday to the one and only Dolly Parton .She is a treasure beyond measure.She never stops giving and giving. And continues to push herself and share her great talents with the world. I am so honored and privileged to be a part of great projects working with her throughout the years. I never asked to have my photo made with her all these years. But on this occasion I was producing one of our first projects after opening . She had just congratulated me and I wanted to have this as a great memory. Thank you Dolly!
And thank you to my dear friend and amazing photographer Steven Bridges for snapping this one.❤️

credit Knox Photog

03/03/2023

Sometimes it just comes easy. The getaway that fits you like a glove. A fit for the whole family. A place you know that still surprises you with every visit. Theme parks and national parks. Big adventure, hidden gems, great deals, great times and plenty of elbow room. Even an authentic downtown. The excitement starts long before you get in the car. When the getting there is part of the fun, you're headed to Sevierville.

Visit-Sevierville Thank you.

03/03/2023

AND we also won a 2023 GOLD Addy for Elements of Advertising the See Yourself In Sevierville Campaign. Thank you American Advertising Federation.

Just a little movie magic.😉

03/03/2023

It is always nice when your work gets noticed. Many thanks to the American Advertising Federation for awarding this body of work a Gold Addy for Best in Film, Video & Sound and a Gold for Judges Choice for Film, Video and Sound.

We teamed up with the Sevierville Chamber of Commerce to create a campaign that blends humor with the best of what Sevierville has to offer. A place you know that still surprises you with every visit. It strikes a tone that’s warm, engaging and often hilarious. Step away from the mundane and into ultimate outdoor family-fun destination in the picturesque Great Smoky Mountains.

BIG THANKS to all these incredibly talented people for making this come to life.

Agency:
Client:
Creative Director/Director:
DP:
First AC:
AD: Pam Satterfield
2nd: AD David Buchert
Producer: Gaye Melvin
EP:
Key Grip: Dylan Coates
Smoky Mountain Grip and Lighting
Gaffer:
Art Director: Cheri VanBynen
H&M:
Wardrobe: Libby Mitchell &
Talent:
Editor/Executive Producer:
Visual Effects: tv

12/31/2022

So thankful for my amazing team and for our wonderful client partners for making this year great! Wishing everyone a beautiful New Year! #2023

07/04/2022

Happy Birthday USA🇺🇸🇺🇸🇺🇸

11/25/2021

Grateful and thankful for our family and friends. Wishing everyone a beautiful and blessed Thanksgiving!

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Knoxville, TN

Telephone

+18657405775

Website

http://thespininggroup.com/

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