05/26/2026
Sports marketing today is about more than sponsorships—it’s about cultural relevance, community, and creating moments fans actually connect with.
We hosted a conversation on the new rules of sports marketing with Paul Anastasiadis from , Leah Macko from , and Andre Gray from , exploring how brands are showing up around major moments like the FIFA World Cup in ways that feel authentic, socially fluent, and built for today’s fan culture. Swipe to see the key takeaways and read the full recap at https://theprnet.com/journals