ASH NYC

ASH NYC Ash is a hotelier. We build monuments to the best stuff of the old world, made new.

Memere’s, a bistrot for Neptune photographed by Matthew Kappas
08/05/2026

Memere’s, a bistrot for Neptune photographed by Matthew Kappas

Casapueblo, Uruguay.Designed by Carlos Páez Vilaró in 1958, the whitewashed cement and stucco building takes inspiration...
08/03/2026

Casapueblo, Uruguay.

Designed by Carlos Páez Vilaró in 1958, the whitewashed cement and stucco building takes inspiration from the nest of the hornero, a native bird that builds heavy clay nests. The pointed spires of the building also serve as lightning conductors, deflecting the wild electric summer storms from the South Atlantic.

The Fyrkat Viking ring castle in Denmark, photographed by Ted Spiegel for National Geographic in 1970.
07/29/2026

The Fyrkat Viking ring castle in Denmark, photographed by Ted Spiegel for National Geographic in 1970.

Leopard & burl at Ulysses via Loeffler Randall
07/27/2026

Leopard & burl at Ulysses via Loeffler Randall

A trompe l’oeil mirage at our beloved Hotel Peter & Paul
07/24/2026

A trompe l’oeil mirage at our beloved Hotel Peter & Paul

At home with writer, artist, and cook .pau wearing Idle Hands — our sleepwear collaboration with Desmond & Dempsey Photo...
07/22/2026

At home with writer, artist, and cook .pau wearing Idle Hands — our sleepwear collaboration with Desmond & Dempsey

Photographed by

In his words — “Rarely in our busy lives is there an opportunity to be idle. We’re productive all the time, between work and play, family and life, there’s always something in the diary to do. But Sundays aren’t about making the most of our time off, they’re about stopping completely. So cooking breakfast on a slow Sunday, I try to lean into idleness.

The recipe I designed for Idle Hands is designed to be started on Saturday evening, forcing you to slow down and languish in free time without feeling like you need to make use of it. It’s inspired by lazy mornings in a hotel room, where all you have to do is order room service. Or a whole day spent in pyjamas, pottering around the house. It’s a moment of calm in our overly chaotic lives, all you need to do is allow yourself to enjoy the idleness...”

Shop the collection at the link in bio.

Villa Santo-Sospir, in Saint-Jean-Cap-Ferrat. Known as the tattoo villa, the house is decorated with mythological drawin...
07/20/2026

Villa Santo-Sospir, in Saint-Jean-Cap-Ferrat. Known as the tattoo villa, the house is decorated with mythological drawings by Jean Cocteau, which he worked on during the summer of 1950.

The lobby at The Siren Hotel — a transportive jewel box with sumptuous swagged velvets, grandiose antiques, fringing, ta...
07/17/2026

The lobby at The Siren Hotel — a transportive jewel box with sumptuous swagged velvets, grandiose antiques, fringing, tassels, and the irresistible allure of one more round.

A poolside playlist for languid days in the sun, imbued with the spirit of the newly opened Marigny Lido at Hotel Peter ...
07/15/2026

A poolside playlist for languid days in the sun, imbued with the spirit of the newly opened Marigny Lido at Hotel Peter & Paul.

Allow the selection to transport you to our Southern Riviera, pool boy in tow. Where time stands still, and the only question is whether to have another sip of your cocktail or dip in the pool. Time to don your smallest swimsuit and press play.

What are you waiting for? Listen back at the link in bio.

Bar Dalí at Ulysses in Mount Vernon, Baltimore. Photographed by Matthew Kappas
07/13/2026

Bar Dalí at Ulysses in Mount Vernon, Baltimore.

Photographed by Matthew Kappas

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