Ink & Vellum Brand Studio

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United States
Portland, OR
Ink & Vellum Brand Studio

I help service-based businesses step into who they are with bespoke design, copy, and brand strategy.

Words, thoughts and politics; three things that inevitably create and alter our reality. While we can't control that Blue Swede song playing on repeat in your head, or who runs for president...we can help you choose the right words to promote a powerful, head-turning message that not only communicates who you are as an individual or company, but actively attracts like-minded clientele to form comp

elling personal connections, influential business partnerships and general professional fireworks. (It might just have you have hooked on a feeling after all.)

09/18/2024

Here’s what is… ⬇️

To be noticed in today’s marketing landscape is harder than ever.

Because let’s be honest…people have cheaper and more convenient options basically banging down their front door and body tackling them into submission.

Which means that for small business owners, it’s hard out here for a pimp.

If you sell a RESULT, a SERVICE, or a PROCESS…

You’re not just selling what you DO anymore, you’re selling who you ARE.

AKA: the rules of engagement are changing.

What isn’t working:
- Faceless, regurgitated clickbait
- Stuffy, overgeneralized messaging
- Being afraid to get to know your audience
- “Build it and they will come”

What IS working:
- Real, vulnerable story sharing
- Putting every ounce of your personality in your message, website, emails, videos, etc.
- Building it WITH your audience
- Community-based, organic marketing to warm audiences

When you show up and show confidence by being visible, transparent, human, and unafraid of your own personality, your customers feed off that energy.

You offer something valuable they can’t get from Jeff Bezos: genuine connection.

Because QUICK POLL: when was the last time you signed up for a newsletter, followed someone on social media, or clicked on a website because you thought that person explained what they did reeeeeally well?

I’m willing to bet, um, never (?).

WHAT they do isn’t compelling enough in and of itself to make you invest your time and money in someone.

So why would it be compelling enough to make someone invest in you?

We don’t want to see the WHAT anymore. We want to see the HOW:

HOW they do it.
HOW they connect.
HOW they mess up.
HOW they succeed.
HOW they transform.
HOW they support.
HOW they connect.

This is the time to go all in on being a HOW person.

And the best news?

If you need advice, pep talks, hand holding, and hyping in that process, you’re in exactly the right place.

Cheers to figuring this s**t out together. 🥂

XOXO

__________

09/03/2024

The difference between a September that feels like 🫨⛈️🥊🫥💩🔨🤦🏼‍♀️ and a September that feels like
🍁🫧🎱🛼🙂‍↕️🫶🏻🍾 is this…

INs
- Simple, sustainable progress
- Getting it wrong before we get it right
- Romanticizing the sh*t out of life
- Mindful consumption (✨very cutesy, very demure✨)

OUTs:
- Disassociating as a reflex
- Thinking we’re not “postable”
- Forcing performance
- Working against natural gifts/talents/strengths

Who’s claiming this energy with me? 🙋🏼‍♀️ Drop #1 thing you’re letting go of in the comments.

______________
appleyard

08/20/2024

Behind the scenes of a rejected logo concept for a real estate brand (this one was simply too pretty not to see the light of day).

07/12/2024

👁️ You have to be visible.

🫶🏻 You have to be your own biggest fan.

💥 You have to act before you’re ready.

💸 You have to invest in yourself.

07/08/2024

Stay safe out there, besties. ✌🏼🤷🏼‍♀️

07/02/2024

Here’s something they don’t tell you when you start a business…

In a constant flood of trends that seem to be “working” for everyone else, authenticity is your single greatest asset.

But finding that “authentic” version of yourself isn’t always the effortless, stress-free, joyful, skipping-through-flowery-fields journey we’re sold in the romanticized self-actualization fairytales.

Sometimes it looks like getting overwhelmed and quitting.

Sometimes it looks like beating ourselves up.

Sometimes it looks like putting the important stuff on the back burner.

Sometimes it looks like pushing ourselves into a mold we don’t fit in.

ESPECIALLY here in places where comparison and all the icky feelings that go along with it are so easy to get lost in (*guilty* 🙋🏼‍♀️).

And suddenly you find yourself in a brand that no longer feels good…

Because this process is HARD, vulnerable work.

But let me drop a little nugget of hope here…

Do you know what the #1 piece of feedback I get from my 1:1 clients is?

“I’ve never had my brand feel so much like ME.”

The truth is, sometimes we need that objective third party to reflect back to us what we already know about ourselves.

You are the most magnetic brand, business, and leader when you are standing 100% in your truest self expression.

And there is nothing more rewarding to my soul than being your guide in that journey.

You deserve to wear your own personality proudly, babe. ✨💋🫶🏻

(so much love)
❌⭕️❌⭕️

06/19/2024

The updated offer suite is here…👇🏼

As promised, this year I’ve completely revamped my offer suite to create a less “pick your own toppings” 🍕 experience and a more…all-inclusive resort experience. 🍹🌴

These offers are designed to meet you where you’re at in your business based on budget and growth goals with 6-month payment plans for larger packages to make saying yes more accessible…

(Aka: the chance to make your investment back before you even finish paying 🎉 )

📌 Comment INFO to get all the juicy details in my Services & Pricing Guide

______________________

06/14/2024

Logo and brand identity play for a mock personal stylist brand I dreamed up for my friend 🎀

The brief:

⭐️ Had to include an homage to her love of tiny hands
💅🏼 A neon-inspired color palette to honor the INSANELY colorful style she’s known and loved for
🦋 Brand photography inspo from my favorite fashion pins this week

06/04/2024

Can we skip to the good part?

(PAUSE: Comment CHECKLIST to get my insider’s guide to creating a soft life biz through smarter branding.)

RESUME: You know, your business six months from now? The one that funds and supports your lifestyle instead of taking over it?

Believe it or not - there are REAL, ACHIEVABLE ways to get there.

You just need a brand that works as well for YOU as it does for your AUDIENCE.

You need the good sh*t that makes your life easier, like:

✅ Templates designed to make promoting your brand online quick and simple

✅ A branded inquiry and client process that helps you book more effortlessly and get more repeat and referral business

✅ Valuable freebies that bring new relationships into your world and get them hooked on your vibe

✅ Automated email campaigns that bring leads in and nurture them on autopilot

(and that’s just to name a few…)

This reality is not only possible, it’s KIND OF what we do here. 🤷🏼‍♀️

📌 Comment CHECKLIST to get a sneak peek at the branding process I take my 1:1 clients through to create more ease in their day to day life.

06/03/2024

I cannot believe I’m about to share this…

But I am truly terrible at practicing what I preach.

As a brand designer who specializes in setting other business owners up for ease…

It’s pretty ironic that I’m not great at creating it for myself.

Social media templates? “But I’m an ARTIST, how could I use the same design AGAIN?!”
Newsletter? On its 5th (or was it 50th?) iteration.
Email campaigns? Several collecting dust as we speak.

Let’s just say I have not yet basked in the fully realized brand glow I’ve helped many of my clients experience.

On top of that, one of my core values is “Authentic Embodiment” and yet…

I’ve found myself feeling embarrassed to talk about the MESSY reality of running my own business and overcoming my own blocks.

Rich, right?

Well today, I’m calling myself out because the truth is: seeing your own path clearly is hard, no matter who you are.

But guess what?

Showing up imperfectly is not only cool. It’s essential.

It’s NATURAL to overcomplicate and overthink things that are personal to us.

It’s NATURAL to feel like we’re not ready to ask for help, make the investment, or put ourselves out there.

But here’s what you may not know:

Your audience…NEEDS that holistic version of you.

Not just the polished brand, but the IN PROGRESS version of who you are.

Because they’re tired of being sold on the destination alone. They are craving being seen and understood IN THE STRUGGLE.

They want to come along with you while you figure it out.

They want a brand that validates their own humanness.

And in order to do that, you have to take up space exactly as you are.

Feeling brave? Tell me the #1 biz owner confession you’ve been hesitant to talk about on social media.

(P.S. We have some summer openings if you’re ready to step into your fully embodied brand self. 😉)

____________________

05/20/2024

Just your Monday reminder that the world your unique brand of magic. 🫶🏻

05/17/2024

Anyone else binge the first half of Bridgerton Season 3 like a ravenous animal with no self control?

No? Just me? 😂

Address

Portland, OR
97086-97299

Website

http://www.inknvellum.com/

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