Visit Santa Barbara

Website Contact the business

Visit Santa Barbara Santa Barbara’s official travel and tourism resource.
(4832)

Located between Los Angeles and San Francisco on the California coast, The American Riviera® is where beaches and mountains come together in a beautiful seaside escape. Visit Santa Barbara is the official travel resource for the Santa Barbara South Coast, which includes Santa Barbara, Goleta, Montecito, and Summerland. Learn more about places to stay in Santa Barbara, hotel deals, things to do while you’re here and upcoming festivals and events. We encourage you to join our online community by following us on Facebook, Twitter, Instagram and Pinterset.

10/13/2026

Looking for a memorable way to experience Santa Barbara? 🌊

Hop aboard the amphibious Land And Sea Tours SB for a sightseeing adventure by land and sea!

Start with a narrated tour through downtown Santa Barbara, passing the whimsical architecture of Jeff Shelton Architect, historic El Presidio de Santa Bárbara State Historic Park, the iconic Santa Barbara County Courthouse and more.

Then comes the fun part! 🦈 The Land Shark makes its way to the Santa Barbara Harbor and drives right into the water, transforming your sightseeing tour into a coastal cruise. Along the way, take in waterfront views, keep an eye out for marine wildlife and learn about the Santa Barbara Channel.

Fun for all ages, it’s a one-of-a-kind way to see Santa Barbara from a whole new perspective.

Get into the Halloween spirit with haunting melodies by candlelight, after-dark thrills at the Santa Barbara Zoo and a s...
10/12/2026

Get into the Halloween spirit with haunting melodies by candlelight, after-dark thrills at the Santa Barbara Zoo and a spirited outdoor music festival at Elings Park.

Use this guide to plan your next spur-of-the-moment getaway and get a pulse on what makes Santa Barbara the ultimate escape.

Always in awe of the colors, patterns and textures that give Santa Barbara its unique character.
10/11/2026

Always in awe of the colors, patterns and textures that give Santa Barbara its unique character.

The sweet spot between sea and sky.
10/09/2026

The sweet spot between sea and sky.

Santa Barbara’s connection to the sea runs deep, from longtime fishing traditions and fresh local catches to seafood ser...
10/08/2026

Santa Barbara’s connection to the sea runs deep, from longtime fishing traditions and fresh local catches to seafood served straight from the Pacific.

Want a taste of it all? Head to the Santa Barbara Harbor & Seafood Festival on Oct. 17 for a celebration of local fishermen, fresh seafood and Santa Barbara’s coastal heritage.

In the meantime, here are a few ways to explore Santa Barbara’s seafood scene:

🐟 Saturday Fishermen’s Market of Santa Barbara: Meet the fishermen behind Santa Barbara’s local fishing industry every Saturday from 6–11 a.m. and take home some of the freshest catches around.

Harbor Favorites:
📍 Brophy Bros. Seafood | Santa Barbara
📍 On The Alley Santa Barbara
📍 Santa Barbara Fish Market

Along the Waterfront
📍 SB Shellfish Co.
📍 Santa Barbara FisHouse
📍 convivo restaurant & bar
📍 Toma Restaurant & Bar

Downtown Dining:
📍 Broad Street Oyster Co.
📍 Holdren's Santa Barbara
📍 Kanaloa Seafood
📍 Yoichi's Restaurant

🌊 Santa Barbara Uni: Santa Barbara’s history with sea urchin dates back to the Chumash, who harvested it along the coast. Today, locally harvested uni is prized for its rich, sweet and briny flavor and featured on menus throughout the city.

Ready to dive in? Click the link in bio for the full itinerary.

There’s plenty to love about November in Santa Barbara. From the Santa Barbara Half Marathon and Fall Tasting Festival t...
10/07/2026

There’s plenty to love about November in Santa Barbara. From the Santa Barbara Half Marathon and Fall Tasting Festival to live music, film festivals, arts and culture, there are plenty of ways to experience The American Riviera® this fall. Discover all the ways to sip, savor and experience November in Santa Barbara.

Embrace fall in Santa Barbara with an abundance of ways to sip, savor and immerse yourself in the season's unparalleled charm.

10/06/2026

Santa Barbara has been named the fifth “Best Small City” in the U.S. by ’s 2026 Readers’ Choice Awards.
 
There are endless reasons to visit The American Riviera®, but in honor of this recognition, here are five to get you started:
 
1. Incredible coastline: Spend the day on the sand, explore the waterfront or catch a sunset (or sunrise) along the Pacific.
 
2. Food worth traveling for: From fresh seafood and farm-to-table favorites to Michelin-recognized restaurants and local gems, there’s plenty to taste.
 
3. Arts, culture and architecture: From red-tile rooftops and historic landmarks to museums, galleries, gardens and the creative energy of local artists, Santa Barbara’s arts and culture are woven into every corner.
 
4. Outdoor adventures: Hike the mountains, bike along the coast, kayak the harbor or get out on the water for an unforgettable whale-watching experience.
 
5. World-class w**e tasting: Discover intimate tasting rooms, urban w**e bars and w**e tasting by the sea, where you can sample w**es produced by world-class w**eries just beyond the city.
 
Five reasons to visit, and plenty more once you get here.
 

Santa Barbara has been named the fifth “Best Small City” in the U.S. by Condé Nast Traveler's 2026 Readers’ Choice Award...
10/06/2026

Santa Barbara has been named the fifth “Best Small City” in the U.S. by Condé Nast Traveler's 2026 Readers’ Choice Awards. 🎉

We’re proud to see Santa Barbara recognized among the country’s best and grateful to the local community that makes our destination so special.

See what made Santa Barbara stand out and read the full description here.
https://heyor.ca/HSOAGJ

Make a weekend of it with three signature Santa Barbara events, from fresh local seafood at the Harbor & Seafood Festiva...
10/05/2026

Make a weekend of it with three signature Santa Barbara events, from fresh local seafood at the Harbor & Seafood Festival and w**e country flavors at the Santa Barbara Vintners Festival to live performances, food and cultural experiences at the Asian American Neighborhood Festival.

Use this guide to plan your next spur-of-the-moment getaway and get a pulse on what makes Santa Barbara the ultimate escape.

10/03/2026

Golden afternoons, colorful sunsets, vineyard views and crisp coastal evenings.

Fall hits a little differently in Santa Barbara. From outdoor adventures to w**e country escapes, there’s no shortage of ways to savor the season in The American Riviera®.

Address

500 E Montecito Street
Santa Barbara, CA
93101

Alerts

Be the first to know and let us send you an email when Visit Santa Barbara posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Visit Santa Barbara:

Shortcuts

Share