10/15/2026
With the Human Intelligence campaign, we're making a conscious statement. A celebration of individuality, creativity, and the power of human expression.
At its heart is a fingerprint, a symbol of every thought that finds its way onto paper by hand. Every mark is original. Every thought is personal. Every expression is unmistakably human.
Set against an enlarged pattern of fingerprint ridges in our four new colors, the fingerprint reveals another layer upon closer inspection: its lines are formed from letters drawn from the eight beliefs in our manifesto.