Izabella Ritz

Izabella Ritz Ritz Momentum helps entrepreneurs launch and scale their products on Amazon providing high-selling p

What comes first?Money or Happiness?Today, I want to share something personal with you.I’ve been doing business since I ...
10/28/2024

What comes first?

Money or Happiness?

Today, I want to share something personal with you.

I’ve been doing business since I was 17, and it never even crossed my mind to ask why.
It just made sense—I wanted the lifestyle I wanted.

Simple, right?

Back then, at just 12 years old, my first hustle was teaching kids French because I couldn’t afford to buy anything I wanted.

Growing up, I had to utilize the skills I had, and French was my strength.

Funny enough, I barely understand French now.

Fast forward to about 10 days ago—my husband asked me an unexpected question:

"What kind of business would make you happy?" And then, "Why did you do business in the past?"

I answered without hesitation—money.

Having a family was my primary motivation to make money and build the lifestyle I never had but always wanted.

Even now, I still carry the fear of having an empty fridge.

He looked at me and said, "So, you’ve never done business just because you wanted to?"

I thought, "What kind of BS is that?" Business is about making money, right?

But then he got me thinking. For as long as I can remember, I’ve told myself that money creates the lifestyle you want, and it doesn’t matter what you sell as long as it brings in the cash—as long as it’s ethical and you understand what you’re doing.

You have to be an expert or hire experts and professionals to deliver what you are being paid for.

But here’s the twist—after you’ve achieved the lifestyle you want, what’s next?
I realized it’s about self-realization and joy.

And when he asked what brings me joy, without skipping a beat, I said horses.

When I was younger, I competed as a jumper until I broke my spine—not once, but twice.

My mom was told I’d never walk again, yet somehow, horses stayed in my dreams.

Now, I have four children and no problem walking or running.

And here’s the exciting part: yesterday, 10 days after that conversation, I bought a horse.

I’m officially a mom of four children, three dogs, and one horse. My American dream?
I guess it’s coming true. I’ve got the lifestyle, the family, and now, the joy.

Meet Shorty.

Though I’m still not sure if I should change his name to something else.

He’s definitely not tall, a perfect fit for my height at 5'3", and he stands at 14'1".

He could technically be on the higher side of a pony, but he’s definitely not a pony!

But here’s something for you to think about:

Why are you making money?

Is it just to cover the bills?

If that’s the case, maybe it’s time for a transition to something bigger.

Only thinking bigger will bring you to that place in your heart—and in your life—where you’ll truly be happy.

After all, we only get one shot at this.





We’ve completely revamped our approach to product selection and validation in 2024, along with how we interpret data.To ...
09/27/2024

We’ve completely revamped our approach to product selection and validation in 2024, along with how we interpret data.

To minimize the risk when launching a new product, you need to evaluate conversion rates for keywords (this is done within your Amazon account) and understand if there is real demand for the product from the customer’s perspective.

If the conversion rate is high, the market is already satisfied with the offering, and no further improvements may be needed.

However, if the conversion rate is low, it’s time to dig deeper — analyze competitor reviews (using VOC.AI) and use AI to properly interpret the data.

Identify the product’s main pain points and improve it based on those insights.

These are just the basic steps to focus on.

From Monday to Friday, I’ll be hosting a free AI Product Research Challenge, where you’ll learn how to do this on your own. The training will be in English, but you can use subtitles in your language as Zoom allows for this feature (I recommend googling how to use it in advance).

We provide free access to all software during the challenge:

• DataDive
• SmartScout
• VOC AI

Sign up using the link 👇🏻👇🏻👇🏻

https://us06web.zoom.us/webinar/register/7417274654075/WN_2sWS0TamTbWzvtzAcLUJZw



🚀 Amazon AI Product Research Webinar with Vanessa Hung , Alexandra Ramirez and Carbon6Join us tomorrow! Learn cutting-ed...
09/23/2024

🚀 Amazon AI Product Research Webinar with Vanessa Hung , Alexandra Ramirez and Carbon6

Join us tomorrow!

Learn cutting-edge strategies to supercharge your Amazon business.

Deep dive into AI-driven product research!

🗓️ Date: Tomorrow
🔗 Join here https://bit.ly/RMCarbon6

🚀 Why Staying Updated with Amazon’s Latest Trends is Crucial 🚀It’s an exciting and demanding time to be in the Amazon sp...
09/21/2024

🚀 Why Staying Updated with Amazon’s Latest Trends is Crucial 🚀

It’s an exciting and demanding time to be in the Amazon space. Every day brings new updates, techniques, and tools—and yes, it can feel overwhelming when another webinar invite lands in your inbox. You want to skip it because, let’s be honest, time is scarce.

However, skipping these opportunities can cost you. Staying informed isn’t just beneficial, it’s essential to staying competitive and relevant in this fast-moving space.

On Tuesday, September 24th, I’m honored to be presenting at a Carbon6 webinar with Vanessa Hung and Alexandra Ramirez, diving into my core expertise: product research, validation, and development using AI.

No fluff, no sales pitch—just actionable insights and a live Q&A.

If you're looking to validate your future Amazon product idea and want to feel confident about it, I invite you to join us.

Click the link below to register! 👇

https://www.carbon6.io/webinars/built-by-ai

🧐 Wondering why there’s a picture of a birdhouse here?Believe it or not, it could be your next winning product on Amazon...
09/15/2024

🧐 Wondering why there’s a picture of a birdhouse here?

Believe it or not, it could be your next winning product on Amazon! 🐦

When I launched my first product—a silicone wine glass set—I had no idea it would bring in $14K. I invested $5K (literally all I had left from Russia), and it was a huge gamble. Fast forward to today, and Amazon is a whole new world.

We’ve built a system that’s helped us navigate over $2M in failures and has kept us launching successfully year after year.

💡 Want to stop guessing and start mitigating your risks when launching on Amazon?

I’m hosting a webinar to share our insights with the help of AI!

👇 Comment “Product idea” below for a link to register. Let’s take your next product from idea to success!

🛡️ Protect your Brand and IP Why am I totally against having a reselling strategy as a long-term plan?Because your busin...
08/17/2024

🛡️ Protect your Brand and IP

Why am I totally against having a reselling strategy as a long-term plan?

Because your business is not protected. You can lose everything in one day.
You are selling someone else’s products on someone else’s platform.

That’s the primary reason WHY I’m up for the Private Label Strategy.

However, you can face copycats. Apple has them. Every single big brand has copycats. Look at Louis Vuitton, DG, Burberry, etc.

In this case, it’s a good sign of having an awesome brand that not just unscrupulous sellers want to copy, but also people who can’t afford it and are doing their best to have at least a little bit of it.

We’ll talk about building a brand in another issue.

What about your protection? While you are growing sales of your product, you have to stay secure and confident in your foundation that no one can take away. In the case of a stinky “infringement” claim, you need to have legal grounds to get rid of the problem.

How to protect yourself without having a headache?

Would you agree that people love headaches and make simple things complicated?
I see it ALL THE TIME.

The moment you have an idea for a product brand, please make sure to file a trademark.
Here are several primary hidden slippery rocks:

You have to do a proper legal search to ensure no one else has filed a similar name in the same category (if you had the idea, someone else might have had this idea too—don’t treat yourself as a genius who invented something that turns out to not be original!

You have to properly fill out the documents and file them.
You need to have the right strategy so that you apply for the trademark that will give you the protection you need

Should you do it yourself? Yes, if you have positive experience in the past with the exact same problem.

HARD NO, if you do not.

Research and filing don’t cost much compared to the mistakes you can make and future problems you might face.
Poor quality companies charge about $50-$500; the chance that you will waste your time (6-8 months) and have to re-file the documents is very high.

Top-rated attorneys charge between $600-$1,500 for the TM research and $1,000-$3,000 for filing.

Do I have a top-rated attorney that I rust and refer all our clients to? Yes!
He has never failed our clients.
He is reasonable with his fees.

He has an amazing team of attorneys, including Julian Gonzalez who is a trademark genius.

This person is Rich Goldstein, and his team at Goldstein Patent Law.

Whether you talk to his team or to Rich himself, give them some love—they are professional experts who care about people. ….. and shhhh…. I always embarrass Rich by telling him that he is so cute 🤗

I’m back, guys!I don’t know if I missed thousands of messages, but definitely hundreds.And guess what? Nothing happened ...
08/15/2024

I’m back, guys!

I don’t know if I missed thousands of messages, but definitely hundreds.

And guess what? Nothing happened because I didn’t reply on time.

Thanks a lot to everyone for the birthday wishes!

This was my best vacation ever!

I’ll try not to take my phone on vacation in the future, or at least turn off notifications.

It’s healthy. Very.

Enjoying not just family, but peace. Zero distractions.

Some fun facts:

We had to cut our vacation short because of Hurricane Ernesto.

And I had another instance of administering an EpiPen because of my ant allergy.

Every time I get a bite, I could die faster. 🙂

Lucky us for having the EpiPen with us.

The allergic reaction spread so quickly. In seconds, I was covered in hives, and you could see my pulse in the veins of my hands.

The first thing I did after the adrenaline kicked in? I got a margarita! It’s vacation time. 🙂

My 17-year-old daughter wanted a nose piercing but didn’t want to do it by herself. 🙂

I said, okay, I haven’t done anything crazy in my 40s, so let’s do it.

We went on the longest 2,300-foot zip line, snorkeled next to a beautiful, unknown island, visited a fort in San Juan, hiked through mud in the rainforest, chilled in a lagoon, and I don’t have many pictures. 🙂

Most of them are in my memory.

I had a chance to truly remember.

And now, I’m fully recharged and ready to get back to business.

With love to all of you,

Ritz ❤️

✨ Honored to speak at the upcoming ASGTG powered by AI Conference in Brooklyn, NY this Wednesday! I'll be diving into th...
07/28/2024

✨ Honored to speak at the upcoming ASGTG powered by AI Conference in Brooklyn, NY this Wednesday!

I'll be diving into the A to Z process of product research, development, and validation using AI.

Excited to share limited access to exclusive resources we've built to help attendees simplify their product creation journey with AI.

Can't wait to see you all there! 🚀



https://www.eventbrite.com/e/851460239497/?discount=BELLA20

ATTN Amazon Sellers. I'm About to Blow Your Mind! 🚀You have to read all the way through to be able to repeat the experie...
07/25/2024

ATTN Amazon Sellers.

I'm About to Blow Your Mind! 🚀

You have to read all the way through to be able to repeat the experience.

I've been monitoring several fast-growing brands, and one of them is

Grace & Stella.

Their sales simultaneously doubled on Amazon:

On September 1st, 2023, their Energizing Eye Masks had a sales rank of 520 in the Beauty & Personal Care category.

By December 10th, 2023, the product had a sales rank of 28.

You can imagine how big and dramatic the jump was (don’t blame Q4).

Nothing changed with PPC; they just started using influencers, using…. (… keep reading don’t skim)

Another one is Ella Bella.

June 2023 - June 2024:

812k Product Clicks

$2.5M in Creator Sales

+$236k in Brand Referral Bonus (paid to the Seller) 😳

Not a bad sales lift, right?

What Do Those Numbers Mean and Where Did I Get Them?

These days, it’s very hard to get in touch with influencers and ensure they will respond to you. More so, you don’t want to pay all your profits to them. Here’s a way to go about it.

When you use Levanta, you can connect with influencers and get your 10% back from each sale you make. How?

Every single influencer on the platform uses an attribution link connected to Amazon.

When the sale happens, Amazon pays you 10%, and you pay 10% to your influencer. It’s a win-win, and you’re not losing anything.

Best Strategy to Take:
Post your deal on Amazon Creators platform (I learned about this from Josh Hadley at BDSS10 by Kevin King).

Include a link to Google Drive in your description (ALL TOS compliant).

If an influencer wants to get a sample, they have to sign up with Levanta, which will track and show you individual performance per influencer.

For creators, it’s more beneficial because they get a bonus from Amazon and perks from Levanta.

Once the influencer is approved by Levanta, ship them samples.

Make sure to provide instructions that they have to follow up with you when they receive the sample. Levanta.io will email you back.

Link to Levanta

https://hubs.ly/Q02H1DZC0

07/11/2024

How many unused domains do you have in your stash?

Let's face reality.If you are an Amazon seller and are postponing learning about AI, it's time to face the facts.Rufus i...
07/01/2024

Let's face reality.

If you are an Amazon seller and are postponing learning about AI, it's time to face the facts.

Rufus is here. He is talking to buyers, scraping all possible and impossible information about your product from your listing.

He creates follow-up questions and helps sellers either make a sale or miss out. It's in your best interest to develop your product and communicate its benefits on your listing in a way that makes your customers want to purchase.

The chance you can do this yourself is very close to ZERO.

Can you do it using AI? Absolutely.

By the time you are ready to fill out the backend of your listing, you need to be prepared with a copy.

From July 8-12, I will guide some of you, charge-free, through the process of developing a product based not just on consumer demand but on consumers' communications and approach to purchasing.

Comment "Challenge" to get a registration link in your DMs.

hashtag hashtag hashtag hashtag

Address

Washington D.C., DC

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

(202) 977-7996

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