South West Visitor Economy Hub

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09/12/2025

Teamwork makes the dream work! 🌟

Huge congratulations to our voucher winners for October, Hazelwood Holiday Park 👏🏼

The Park in Dawlish Warren offers some of the best holiday homes to rent in South Devon - from fantastic lodges to holiday chalets. Find out more at hazelwood.co.uk

John Bodman, General Manager, and Kayleigh Nosworthy, Office Manager, collected the £15 voucher from The Cheese Shed as a reward for contributing their data to the South West Visitor Economy Hub 📊

By sharing data, businesses not only strengthen the bigger picture of the South West’s visitor economy, but also get the chance to enjoy little thank-yous like this along the way 🙏🏼

To be in with a chance of winning our next voucher, simply log in and upload your data at sw.t-stats.co.uk/login

27/11/2025

Devon’s attractions saw a mixed summer period 🎡

Data from our Q3 2025 Visitor Economy Report shows that 59% of attractions reported higher visitor numbers than in the same quarter last year.

This reflects the mixture of experiences among the attractions sector, with free and outdoor attractions performing the best.

📩 If you’re a newsletter subscriber, you’ll receive our FREE infographics for Devon and Somerset. Not signed up? Join us at swvehub.co.uk/newsletter

26/11/2025

There has been positive growth in visitors to Somerset from London and the South East of England, whilst those from the Midlands and further north have decreased in their share of the Somerset market.

Of those visiting Exmoor from inside the South West, those travelling from Plymouth hold the highest share at 16%.

📩 If you’re a newsletter subscriber, you’ll receive our FREE infographics for Devon and Somerset. Not signed up? Join us at swvehub.co.uk/newsletter

24/11/2025

Devon’s serviced accommodation sector saw steady performance in the third quarter of 2025 🏨

Our Visitor Economy Reports for July to September show occupancy in hotels, guest houses, and similar accommodation stayed broadly in line with last year’s levels, down by just 0.4% compared with Q3 of 2024.

This stability reflects a market holding firm despite wider mixed economic conditions.

📩 Our reports are now FREE to download! To receive them, make sure you’re signed up to our newsletter at swvehub.co.uk/newsletter

19/11/2025

Access to the South West Visitor Economy Hub now costs just £240 a year to all users not confidentially sharing data 📊

Want to continue free access? Inputting data via our Business Sentiment Tracker qualifies as a contribution - and all contributors also receive our monthly Visitor Economy Report infographics and Tourism Trends Quarterly Reports straight to their inbox.

To find out if your business qualifies or for more information, email us at [email protected]

04/11/2025

They say wine and cheese are the perfect pairing - and we think data makes it a trio worth celebrating! 🍷🧀📊

Huge congratulations to our latest prize draw winner, Simon Routh of Wellhayes Vineyard, who was delighted to receive this £15 voucher from The Cheese Shed.

Set in the rolling hills of mid Devon, this picturesque vineyard produces quality English sparkling wine on site from grapes grown on site.. Find out more about them at wellhayesvineyard.co.uk

To be in with a chance of winning our next prize, simply log in to the South West Visitor Economy Hub and upload your data at sw.t-stats.co.uk/login

29/10/2025

Somerset attractions shone in September 2025 🎢

Data from our latest Visitor Economy Report shows that visitor numbers are up 13% compared with the same period last year.

You can find more valuable insights in our Visitor Economy Reports for September 2025. Not on the list? Sign up at swvehub.co.uk/newsletter

27/10/2025

People enjoyed longer days out in Devon in September 2025 ⛱️

According to our latest Visitor Economy Report, day trip length remains higher than 2024 as visitors spend more time in destination - likely enjoying beach and countryside days.

Attraction visits fell by 7.3%, suggesting good weather drew visitors outdoors instead.

If you're already signed up to our newsletter, the infographic will be in your inbox soon! If not, you can sign up today at swvehub.co.uk/newsletter

23/10/2025

We’re making some important updates to ensure the South West Visitor Economy Hub remains sustainable and continues to deliver reliable, valuable insights for years to come.

If you currently upload tourism data each month, you don’t need to do anything - you’ll continue to enjoy free access to the Hub and all its benefits, including:

✅ Comprehensive, up-to-date tourism data
✅ Valuable visitor insights
✅ Sector performance and benchmarking
✅ Our Tourism Trends Quarterly Reports, delivered straight to your inbox

If you're a non-tourism business and just want access without uploading data, it’s now available for an annual fee of £240 - that’s just £20 a month to unlock a wealth of valuable insight and intelligence to help your business thrive.

If you have any questions about these updates or your access, please drop us an email at [email protected]

23/10/2025

Somerset’s short-term rentals remain strong 🏡

The South West Visitor Economy Hub’s Visitor Economy Report for September 2025 shows evidence that occupancy is holding steady (-0.4%) while average daily rates increased by £14 (+7.4%) as owners manage rising costs.

This resilience highlights how the county’s accommodation sector is adapting to the current market conditions.

📩 Our infographic will be landing in inboxes soon. Not on the list? Sign up at swvehub.co.uk/newsletter

20/10/2025

Devon’s accommodation market is still showing resilience 🏨

The South West Visitor Economy Hub’s Visitor Economy Report for September 2025 is out now and suggests small declines in serviced and self-catering occupancy, alongside a slight drop in visitor numbers (-3.2%).

Self-catering rates increased by £22 per night as owners protect revenue and margins, while the average length of stay held firm at 5.4 nights.

📩 Infographics for Devon and Somerset will be landing in your inbox soon! Not signed up? Join now at swvehub.co.uk/newsletter

17/10/2025

This week we got to see how data is helping to drive tourism success across the English Riviera 📊

Jess Watkins and Alex Spalding had a fantastic time at Riviera Connect, engaging with tourism businesses about the South West Visitor Economy Hub and the actionable insights it provides to help grow visitor numbers and enhance experiences.

Many people we spoke to were already Hub subscribers, and it was great to see others sign up on the day - a huge thank you to everyone who took the time to speak with us.

We were also delighted to see Carolyn Custerson, Chief Executive of the English Riviera BID Company, reference Hub data in her presentation to demonstrate the positive impact of the national marketing campaign on the area’s performance this summer.

👉🏼 Discover how the Hub can support your business: swvehub.co.uk

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