30/10/2018
We were recently asked to explain the history behind our jerky and the name 48 Lazy M, so I thought I would share it with you as well. Special thanks to the incredible wordsmith Jamie-Lee Oldfield for taking what we wanted to say and turning it into something that made sense!
FLAT tires, busted pipes or a forgotten tucker box are fairly common where Stace and Tim are from.
Heading out on an hour long water run can quite quickly turn into most of the day when you live in the driest part of the driest country on earth.
Having a snack in the glove box that won’t melt, dry out or attract the flies is a must.
So about 12 years ago, thinking back to the bush’s history of salted meat saving many an explorer or drover from a hungry night, Stace and Tim started making jerky.
A generous friend shared a recipe, and after a few tweaks, and many a taste test, their Original Jerky was born.
At the start, the handy homemade snack was just for Stace’s handbag and Tim’s toolbox. But soon their mates had a taste, and demands for a snap lock bag of the precious treat soon outstripped supply.
Tim and Stace’s jerky made them many a friend, but caused riffs at the local races that could only be calmed with promises of more jerky to come.
And indeed more jerky did come, as mates passed it onto mates, a few bags turned into a few dozen, and strangers – who soon become friends – came in search of some tasty South Australian homemade jerky.
Finally, to avoid anymore frayed friendships, potential favouritism and late-night tantrums at the pub when the jerky bag ran out, Stace and Tim took the plunge and decided to share their jerky with the world.
But there was one more hurdle – what to call it?
Stace grew up on the Birdsville Track, and still spends a fair bit of time up there looking at the big red sandhills, bumping over the gibber flats and admiring the artesian bore drains.
In fact, the biggest lovers of Stace and Tim’s jerky still call that dusty track home.
Stace’s dad, who himself doesn’t mind getting stuck into a big handful of jerky, branded his own product, big beefy Hereford cows bred on that track, with a 48 Lazy M.
And while he has hung up his branding iron, it really was him, his traditions and his love for beef which eventually led to Stace and Tim sharing their delicious jerky with you, so why not brand it with a 48 Lazy M as well.
So as you hoe into a bit of 48 Lazy M jerky now, whether your on the road, out in the paddock or perched at the pub, we hope it helps you out of a spot of hunger, and takes you back to the track where it all began.