Years Months Days

Years Months Days Y-M-D Years Months Days
Creative Direction, Melbourne Australia
y-m-d.com Branding, Art Direction and Design Studio

OROTON Winter 2026 Campaign.Featuring Asti, Photographed by Victoria ZschommlerArt direction / Set by Matt Edwards (YMD)...
14/04/2026

OROTON Winter 2026 Campaign.
Featuring Asti, Photographed by Victoria Zschommler
Art direction / Set by Matt Edwards (YMD)
Styling Nicole Bonython-Hines
H&MU Kristen Brett
Production by Cat Rose
Post by Visual Thing

Assistants: Flo, Layla, Michelle, Seok & Toby
Thank you to Sophie Holt, Monica Woo, Caitlin Taffs, Jose Hurtado, Ruby Hilton and Cleo Rielly of OROTON.

Made in Australia for 60 years, ‘The Craftsman’ by R.M.Williams is an icon worn by many.To celebrate this milestone, YMD...
26/03/2026

Made in Australia for 60 years, ‘The Craftsman’ by R.M.Williams is an icon worn by many.

To celebrate this milestone, YMD devised a campaign inspired by the measurement of time.

Shadows extend across sand like sundials, Horses lunge in clockwise circles, a figure appears to walk forever. Symbolising consistent movement with enduring character built over time, these shared values align with the brand R.M.Williams and the iconic Craftsman boot.

Concept / Art and Creative Direction: Matt Edwards (YMD)
Director and Photography: Todd Barry
Edit/Colour/Sound: Chrissy Rabe
Featuring Jackson Gallagher
Production: Cat Rose
H&MU: Kristen Brett
Stills Post: Visual Thing

Special thanks to the R.M. Williams team, Kai Tunley, Nic Briand, Victoria, Taylor, James Coomer, Hannah Russell and jojo. Assistants: Jeremiah, Mac, Charles, Connor and Amikka. Legends: Lynette, Mal, Sinead & Corey with the magical Rio & Rumi.

Made in Australia for 60 years, ‘The Craftsman’ by R.M.Williams is an icon worn by many.To celebrate this milestone, YMD...
26/03/2026

Made in Australia for 60 years, ‘The Craftsman’ by R.M.Williams is an icon worn by many.

To celebrate this milestone, YMD devised a campaign inspired by the measurement of time.

Shadows extend across sand like sundials, Horses lunge in clockwise circles, a figure appears to walk forever. Symbolising consistent movement with enduring character built over time, these shared values align with the brand R.M.Williams and the iconic Craftsman boot.

Concept / Art and Creative Direction: Matt Edwards (YMD)
Director and Photography: Todd Barry
Edit/Colour/Sound: Chrissy Rabe
Featuring Jackson Gallagher
Production: Cat Rose
H&MU: Kristen Brett
Stills Post: Visual Thing

Special thanks to the R.M. Williams team, Kai Tunley, Nic Briand, Victoria, Taylor, James Coomer, Hannah Russell and jojo. Assistants: Jeremiah, Mac, Charles, Connor and Amikka.
Legends: Lynette, Mal, Sinead & Corey with the magical Rio & Rumi.

A philosophy for dressing – ‘Foundations First’OROTON’s Autumn 2026 campaign.Concept & Art Direction: YMD (Matt Edwards)...
20/02/2026

A philosophy for dressing – ‘Foundations First’
OROTON’s Autumn 2026 campaign.

Concept & Art Direction: YMD (Matt Edwards)
Photography: Georges Antoni
Motion and Edit: Jack Younger
Styling: Caroline Hewson
H&MU: Kristin Brett
Featuing Alenya and Lottie
Production: Cat Rose
Post: Visual Thing
Assisted by: Liv Freeman, Enrico Kas, Tommy Spence, Rob Churches, Zac Tome and May V.
Thank you to Sophie Holt, Monica Woo, Caitlin Taffs, Josue Hurtado and Elizabeth Mitchell

YMD’s design for Australian House honours the book as an archive. An index of the ‘Robin Boyd Award for Residential Arc...
30/11/2025

YMD’s design for Australian House honours the book as an archive. An index of the ‘Robin Boyd Award for Residential Architecture’. Embracing the language of archival documents and index systems, projects are presented as they were — a collection of photographs, drawings and sketches from the time —curating a sourcebook of Australian residential architecture over the decades.

Thank you to , , .boyd.foundation,

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1/128 Cromwell Street
Melbourne, VIC
3066

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Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 5pm
Friday 9am - 6pm

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