08/06/2026
The most memorable hotel experiences are rarely scripted.
During our CEO’s recent travels across Europe, one thing stood out for him consistently, and that is staff made guests feel genuinely welcome, not processed.
In every stay and staff encounter, there was warmth, curiosity, real conversation and genuine hospitality.
It was not about perfectly rehearsed check-in procedures and more about making people feel really recognised.
As our industry evolves with more technology and automation, the human element becomes even more important than it ever has. And our industry is all about people, at its very core!