Paradise Road Farm

15/10/2026

Our next round of prime beef steaks, mince and all the rest is coming soon! In the meantime all the "creative bits" are available for pick up this weekend (or we can also put them away in the freezer for collection with the rest of your order). All our meat is of course inspected and processed for human consumption at a licensed facility. Its amazing how our customers from all corners of the world can make use of these cuts! We owe it to V8 and V6 to eat nose to tail!

07/10/2026

Sharing because I know many of my customers value clean safe food. The results are quit shocking! but there are solutions! Here in Tassie we are blessed with many local producers who grow their berries and other foods without pesticides. If you are wanting to grow your own tomatoes this year we will have many varieties of seedlings for sale at the end of the month. All grown from both seed here on the farm and other local Tassie seed producers. Proven to perform here in Sheffield!

📣 OUT TODAY: Australia's Residue Report 2026

We bought 78 samples of 13 types of fresh produce from Aldi, Coles and Woolworths across five cities, and sent them to an independent NATA-accredited lab for testing.

Here's some of what was found:

🧪 PFAS "forever pesticides"
⚠️ Pesticides that aren't approved in the EU
🐝 Bee-killing neonicotinoids
🚫 Prohibited residues exceeding regulator limits

Supermarkets don't publish their residue testing, and the latest national diet study monitoring pesticides was conducted on produce bought over a decade ago.

Overseas, leading supermarkets publish their test results, support growers to reduce use and have pesticide reduction policies.

It's time Australian supermarkets did the same.

👉 Read the full report and take action. Send a letter to supermarket CEOs in under 2 minutes.

www.pesticideaction.org.au/residuereport26

01/10/2026

Farm shop opening hours update!
Wow thanks to all our old and NEW customers, we have almost emptied the freezer as a result we will won’t be opening up the farm gate for drop ins until the freezer is restocked at the end of October. In the meantime if you would like any items we still have, just send me a message to arrange a pick up time. As we expect our next round to be popular if you are after something in particular it’s recommended you send us your email address to go on the mailing list and put in an order. First in best dressed - check your inbox around 16 October 😅
In the meantime you might enjoy cooking up

* Brisket
* Gravy Beef’
* Chuck steak

21/09/2026

Calving time is here!

12/09/2026

Wowsers! Thanks to the Tassie beef algorithm explosion and everyone who showed up last weekend our freezer is starting to look empty.

Every time a post of mine goes slightly viral I get many people asking for price lists and following along. Unfortunately only a small percentage of enquiries ever translate into a sale (and the inevitable becoming a regular!). A few thoughts on the reasons?

1. competition curiosity? if that's the case - just reach out and lets have a chat (that's not collusion and honestly people trying to undercut each other works for no one)

2. Price? some people seem to think buying meat from directly from the farm should be cheaper. The reality is it not. Our system if geared to industrial agriculture including multinationals like Brazilian agri-giant JBS who work at scale and can spread costs. As a small scale producer most of my set costs for regulation are not reduced because I only have a few head. This includes things like the Livestock Integrity System accreditation (required to legally process meat for sale). My meat going through a small abattoir is broken down by hand by someone skilled at that - no doubt being paid more than a working holiday maker with a knife on a production line. So paying for processing and packing I need to get paid more than if I sold my live animals to a processor. I also need to ensure the time to sell you that beef to you is covered (otherwise it makes no sense to sell directly) But I am honest that taking the time to build a herd to this point means I haven't paid myself for all the time I have spent moving cows, helping to fix fences and wandering around paddocks at all hours to check on calving mamas.

3. Availability of prime cuts? Perhaps people don't buy because they are disappointed we always seem out of prime steaks? In last weeks online discussions it was noted some Tasmanian butchers also bring in boxed meat from interstate. Keeping up with demand for scotch and eye fillet may not always be possible when purchasing whole carcasses simply due to all the other meat that also have to be moved on. For a pay by portion system to work we need people to be creative and utlise all cuts nose to tail! To date I would like to thank all my creative customers for doing this- but it needs to continue.

Anyway whatever the reason some people are missing out YOU don't have to. Farm gate is open this Sunday 13 September from 1pm until 3pm. As always if you can't make that time just send us a message. We have plenty of brisket, chuck and gravy beef, small roasts, blade steak and a couple of corned silversides.

09/09/2026

Wow! Its really interesting to see some proper scientific studies looking at the old adage- you are what you eat! Here at Paradise Road Farm our cattle are eating a range of different pasture plants well beyond the traditional rye grass and clover. I would definitely like to be encouraging even more diversity as we progress in our regenerative farming journey. (PS Anything that's going to reduce my chance of dementia I will take it right now- because honestly some days I reckon I halfway there!)

Chronic lifestyle diseases place growing pressure on healthcare. Prevention strategies should go beyond consumer behaviour and address how food is produced.

👉 Read the full story: https://theconversation.com/can-what-we-feed-farm-animals-directly-benefit-our-own-health-our-research-suggests-it-can-286849

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04/09/2026

Its going to be a cold and wet one! How about......

a delicious roast?
casserole or slow cook?
slow cooked brisket?
some delicious Osso Bucco with a rich tomato sauce?
beef broth on the stove (soup bones in stock)?

We have you covered. Saturday 5 10.30am - 3pm or Sunday 6 1pm- 3pm. See you here - just a few minutes drive out of Sheffield.

28/08/2026

Who needs Woolworths when you have the Paradise Road Farm Gate - Open Saturday 29 and Sunday 30 August. 1pm-3pm (or send us a message to arrange another time). LOCAL regeneratively and ethically raised Speckle Park Beef ☑️☑️☑️⭐️⭐️⭐️⭐️⭐️

Woolworths confirms it will no longer sell Tasmanian beef in the state or the mainland from 2027, a move cattle farmers say is a "kick in the guts".

Story here: https://ab.co/3UZQD8z

25/08/2026

No we will not use AI!

There has been a LOT of discussion on the Sheffield Notice Board of late about small business use of AI. I just wanted to be clear I will never use AI drafted or created content. (For the record I do use Canva to combine images and text for my social media posts but I do not use prompts - I simply type in the text with my fingers and move them around the image).

I feel that many small businesses feel pressured to use AI - that somehow they will fail if they 'don't embrace the change'. This seems to be a message that is also being promoted by our local business organisation KALIBA through their recent communications and events. I do not believe many customers want AI. In my accommodation business I have been told there are lots of things I should do if I want to be successful (generally things that make someone else money like pay for online booking software) I don't use it and amazingly people are lining up to send me an old fashioned email and book! (no one actually believes this is possible) In my opinion its not the fancy bells and whistles that make a business- its authenticity, customer service and quality and consistency of your product.

But this is not just about authenticity or the intellectual property of human creatives or any of that. Even if you are a small business just focused on your bottom line. The rapid introduction of AI is also about your survival. A report from AEMO (Australian Market Energy Operator) the organisation that manages the National Electricity Market, has found that in 10 years current planned data centres will be using as much energy as every home in NSW and Victoria combined* - ie millions and millions of people. In a market based system of supply and demand it will be micro businesses like us and you the consumer who will be paying.

For any local businesses out there wondering will this technology benefit me or my business I would ask the question. Who is making the money and receiving the ultimate benefit and is this ultimately going to help me or my local community? Anyway enough of that - back to growing grass, raising cows and connecting with people.

*information about the report in the comments.

15/08/2026

What a glorious day for a drive in the countryside!! the farm shop will be open this afternoon (Saturday 15 August) from 1pm until at least 3pm (if you are running late send me a DM or just come up the drive if the sign is out!)