HSMAI Asia Pacific

19/06/2026

Make sure your property shows up where it matters most!
HSMAI Academy’s Get Your Hotel Visible in AI Search courses give hoteliers practical, bite-sized strategies to boost visibility in AI-powered search and answer engines.

What you’ll learn:
✨ How AI search engines interpret hotel content
✨ The shift from SEO → GEO/AEO (Answer Engine Optimization)
✨ How to structure your website content for AI
✨ Image & video optimization for AI discovery
✨ Build a real AI Search roadmap for your hotel
… and more!

🎓 Two self-paced online courses — pick the one that fits your goals:
🔹 Mini-course on optimizing visuals
🔹 Full course covering content + strategy + schema

👉 Ready to future-proof your hotel marketing?
Check it out here: https://academy.hsmai.org/get-your-hotel-visible-in-ai-search/

19/06/2026

The rules of hotel visibility are changing.

In an AI-first world, travellers are no longer just searching—they’re asking AI for recommendations. Is your hotel ready to be discovered?

Learn what hoteliers need to know about AI-driven discovery, evolving search behaviour, and staying visible in the next era of travel.

Read more:

What hoteliers need to understand about AI-driven discovery, evolving search behavior, and the next generation of direct booking experiences. AI search is c ...

18/06/2026

Ready to stand out in your hospitality career?

HSMAI Academy’s Professional Certifications are globally recognized credentials that validate your knowledge, experience, and capabilities in the commercial disciplines that drive hotel performance.

Whether your focus is Revenue Management (CRME), Digital Marketing (CHDM), Business Acumen (CHBA), or Hotel Sales Leadership (CHSL) — earning your certification signals your commitment to excellence and growth in your field.

✨ Distinguish yourself. Advance your career. Lead with confidence.

Learn more: https://academy.hsmai.org/certifications/

18/06/2026

Meetings and events are becoming one of the biggest revenue opportunities in hospitality — but many teams still rely on traditional sales approaches.

HSMAI Academy’s Events Revenue Management Courses are designed to help hoteliers optimise function space, drive upsell opportunities, and maximise event profitability.

✔️ 100% Online
✔️ Practical & Hospitality-Focused
✔️ Learn Anytime, Anywhere

🎓 Explore the courses:
https://academy.hsmai.org/events-revenue-mgmt-courses/

18/06/2026

Hotel distribution is being rewritten by AI.

As travellers increasingly rely on AI-powered search and trip planning tools, hotels must rethink how they manage visibility, content, and distribution. The winners will be those who adapt early and ensure their properties can be discovered where guests are searching next.

Read more:

Earlier this year, AHLA/HTNG’s Global Technology 100 leaders created a resource to help hotels increase visibility, drive traffic, and grow direct bookings ...

17/06/2026

Are you maximizing every revenue opportunity in your hotel?

Many hotels focus heavily on room revenue, but some of the most profitable opportunities can come from ancillary revenue streams such as F&B, spa, activities, upgrades, transportation, and more.

In this self-paced online course, you'll learn practical strategies to identify, develop, and grow ancillary revenue across your property—helping you increase guest spend and improve overall profitability.

🎓 How to Increase Your Hotel Ancillary Revenue
📚 100% Online | Self-Paced

👉 Enrol now: https://academy.hsmai.org/how-to-increase-your-hotel-ancillary-revenue-course/

17/06/2026

CHDM demonstrates that you:
✔ Understand the complexities of digital marketing in hospitality
✔ Can competently manage hotel digital marketing activities
✔ Make informed decisions that support overall marketing goals

If you’re ready to strengthen your digital expertise and stand out as a commercial leader, CHDM is your next step.

👉 Learn more: https://academy.hsmai.org/certification-hotel-digital-marketer/

17/06/2026

AI is changing how travellers discover hotels.

As AI assistants become part of the travel planning journey, hotels need to think beyond traditional search and advertising to stay visible and competitive.

Read more:

by: Chris K Anderson, Cornell University Sanjay Vakil, DirectBooker How AI may reshape who gets found, who gets chosen, and where the booking happens For cl ...

16/06/2026

Behind every exceptional MICE event is a network of invisible systems working quietly in the background.

Discover how Marina Bay Sands has leveraged intelligent automation and autonomous mobile robots to streamline operations, improve efficiency, and empower teams to focus on delivering outstanding guest experiences. From automating over 200 workflows to optimising back-of-house logistics, this case study highlights how innovation can enhance hospitality without losing the human touch.

Read the case study:

In the dynamic world of Meetings, Incentives, Conferences and Exhibitions (MICE), innovation is often associated with immersive event technology or striking ...