HSMAI Asia Pacific

HSMAI Asia Pacific HSMAI isa 90-year old global hotel association for sales, marketing and revenue management people wo

Can independent hotels compete in a world of mega brands?Celeste Lee, Group Director of Revenue at Naumi Group, explores...
31/08/2026

Can independent hotels compete in a world of mega brands?

Celeste Lee, Group Director of Revenue at Naumi Group, explores how independent hotels are leveraging agility, authenticity, technology and entrepreneurial thinking to compete in an increasingly branded world. Discover why being smaller can be one of a hotel’s greatest competitive advantages—and how independent hotels are turning their flexibility into a powerful commercial advantage.

Read the key insights. 2-minute read. https://asia.hsmai.org/2026/06/10/small-hotel-big-energy/

28/08/2026

"Tone Deaf Ad's: How Often Should You Update Your Evergreen Ads?"

Want to sharpen your sales skills and become more confident at finding new business? 🎯Great hotel salespeople don’t just...
28/08/2026

Want to sharpen your sales skills and become more confident at finding new business? 🎯

Great hotel salespeople don’t just wait for enquiries to arrive — they know how to identify opportunities, research the right prospects, build relationships and follow up with purpose.

**How to Be a Sales Hunter in Hospitality** is a practical, self-paced online course designed to help hospitality sales professionals strengthen their prospecting and business development skills.

You’ll learn how to:
✅ Identify and prioritise the right prospects
✅ Build stronger professional networks
✅ Improve your outreach and follow-up
✅ Use LinkedIn more effectively for prospecting
✅ Apply AI tools to research, plan and prepare for sales conversations

Whether you’re new to hotel sales or simply looking to refresh and upskill, this is an easy way to add practical skills you can start using straight away.

💻 100% online
⏰ Start anytime
💰 US$25 for HSMAI Members | US$30 for non-members

👉 Enrol now: https://academy.hsmai.org/how-to-be-a-sales-hunter-in-hospitality/

Ready to take the next step in your revenue management career?Earn your Certified Revenue Management Executive (CRME) cr...
28/08/2026

Ready to take the next step in your revenue management career?
Earn your Certified Revenue Management Executive (CRME) credential — a globally recognised certification that validates your expertise and leadership in revenue optimisation.

👉 Learn more: https://academy.hsmai.org/certification-revenue-management-crme/

Make sure your property shows up where it matters most!HSMAI Academy’s Get Your Hotel Visible in AI Search courses give ...
27/08/2026

Make sure your property shows up where it matters most!
HSMAI Academy’s Get Your Hotel Visible in AI Search courses give hoteliers practical, bite-sized strategies to boost visibility in AI-powered search and answer engines.

What you’ll learn:
✨ How AI search engines interpret hotel content
✨ The shift from SEO → GEO/AEO (Answer Engine Optimization)
✨ How to structure your website content for AI
✨ Image & video optimization for AI discovery
✨ Build a real AI Search roadmap for your hotel
… and more!

🎓 Two self-paced online courses — pick the one that fits your goals:
🔹 Mini-course on optimizing visuals
🔹 Full course covering content + strategy + schema

👉 Ready to future-proof your hotel marketing?
Check it out here: https://academy.hsmai.org/get-your-hotel-visible-in-ai-search/

Ready to stand out in your hospitality career?HSMAI Academy’s Professional Certifications are globally recognized creden...
27/08/2026

Ready to stand out in your hospitality career?

HSMAI Academy’s Professional Certifications are globally recognized credentials that validate your knowledge, experience, and capabilities in the commercial disciplines that drive hotel performance.

Whether your focus is Revenue Management (CRME), Digital Marketing (CHDM), Business Acumen (CHBA), or Hotel Sales Leadership (CHSL) — earning your certification signals your commitment to excellence and growth in your field.

✨ Distinguish yourself. Advance your career. Lead with confidence.

Learn more: https://academy.hsmai.org/certifications/

Meetings and events are becoming one of the biggest revenue opportunities in hospitality — but many teams still rely on ...
26/08/2026

Meetings and events are becoming one of the biggest revenue opportunities in hospitality — but many teams still rely on traditional sales approaches.

HSMAI Academy’s Events Revenue Management Courses are designed to help hoteliers optimise function space, drive upsell opportunities, and maximise event profitability.

✔️ 100% Online
✔️ Practical & Hospitality-Focused
✔️ Learn Anytime, Anywhere

🎓 Explore the courses:
https://academy.hsmai.org/events-revenue-mgmt-courses/

Could AI actually make your conversion rates look worse—even when your sales process is improving?Many venues assume a d...
26/08/2026

Could AI actually make your conversion rates look worse—even when your sales process is improving?

Many venues assume a drop in proposal conversion means their AI investment isn’t working. In reality, it could be a sign that your team is finally capturing every enquiry instead of only the most promising ones.

This article explores why traditional metrics can be misleading during AI adoption, which leading indicators matter most, and how venue sales teams should measure success in an AI-assisted world.

Read the full article: https://asia.hsmai.org/2026/08/13/why-conversion-rates-drop-when-venues-start-using-ai-tools/

CHDM demonstrates that you:✔ Understand the complexities of digital marketing in hospitality✔ Can competently manage hot...
26/08/2026

CHDM demonstrates that you:
✔ Understand the complexities of digital marketing in hospitality
✔ Can competently manage hotel digital marketing activities
✔ Make informed decisions that support overall marketing goals

If you’re ready to strengthen your digital expertise and stand out as a commercial leader, CHDM is your next step.

👉 Learn more: https://academy.hsmai.org/certification-hotel-digital-marketer/

🚀 Ready to Grow Your Career in Hotel Revenue Management?Revenue Management is no longer just about pricing rooms — it’s ...
25/08/2026

🚀 Ready to Grow Your Career in Hotel Revenue Management?

Revenue Management is no longer just about pricing rooms — it’s about driving profitability, understanding market demand, optimizing strategy, and becoming a key commercial leader within hospitality.

The HSMAI Certificate in Revenue Management for Hospitality is designed to help hospitality professionals build practical, industry-relevant skills that can immediately support better business decisions and stronger hotel performance.

✔ 100% online & self-paced
✔ Learn from global hospitality revenue management best practices
✔ Ideal for hotel professionals looking to upskill or transition into RM
✔ Boost your commercial knowledge and career opportunities

Whether you work in reservations, sales, front office, marketing, or revenue management, this program will help you better understand the commercial side of hospitality and stand out in a competitive industry.

🎓 Learn more & enrol today: https://academy.hsmai.org/certificate-revenue-management-hospitality/

📩 Questions or inquiries? Contact us at [email protected]

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Sydney, NSW
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