Mama Rentals

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Mama Rentals Australia's first and largest dress hire for before, during and after pregnancy. Why buy something you would only ever wear once?

Hire one of a kind maternity dresses from us - save money, look amazing and reduce fashion waste all at the same time! Hi, I'm Alice, the founder of Mama Rentals. I started planning my own maternity photoshoot when I was about 7 months pregnant. Being someone who is passionate about the environment and striving to live a waste free/minimalist lifestyle, I didn't want to buy new dresses that I would only wear once. I searched many second hand and fashion rental websites, but nothing was quite as nice as the gowns I envisaged for my maternity photos, something flowy, feminine and romantic that is perfect for an outdoor photo shoot. So I started this idea of hiring out maternity gowns for maternity photo sessions and other special occasions to mama to be’s in Australia. I wanted to help expecting mums out there to save money and look incredible, as well as to reduce the amount of textile waste we create as a whole. With this idea in mind, I stumbled across beautiful maternity designer brands like Fillyboo Maternity who also happens to be a sustainable fashion label. We have also included dresses from much loved desginer brands such as Coven&Co, Spell and Reclamation. In order to make Mama Rentals a zero waste business, I make a conscious effort to reuse, recycle or compost all mail satchels whenever possible. All of our mail satchels, shipping labels and even packing tapes are made of compostable materials that will biodegrade within 3-6 months. I do this in the hope that it would inspire my customers to think more about zero waste living, as well as to ensure I leave as little of a carbon footprint as possible while running a business. I hope Mama Rentals can become part of your cherished memory during this very special time in your life.

Gina  wears our Coven & Co Juliet Gown, captured by  📸✨Golden hour, meet the Juliet Gown. 🌿🤍This boho beauty is one of o...
15/10/2026

Gina wears our Coven & Co Juliet Gown, captured by 📸✨

Golden hour, meet the Juliet Gown. 🌿🤍

This boho beauty is one of our most-loved styles for a reason, off the shoulder, on the shoulder, tied, untied, however you want to wear it. The adjustable neckline and drawstring shell detail make it endlessly versatile, and that double-layer ruffle skirt gives it the most gorgeous movement.

Romantic, timeless, and ready for your golden hour moment.

Available for hire in sizes XS, S, M, and L ✨

Kat wears our Gigi Tulle Robe in cinnamon, captured by  ✨Our Gigi Tulle Robe in Cinnamon is made for statement maternity...
13/10/2026

Kat wears our Gigi Tulle Robe in cinnamon, captured by ✨

Our Gigi Tulle Robe in Cinnamon is made for statement maternity photoshoots, with layers of soft organza ruffles, beautiful volume and a long flowing train that brings so much movement and drama to every shot.

It frames and accentuates the bump so beautifully, while the warm cinnamon tone adds the dreamiest earthy, romantic feel 🤎

Perfect for maternity, motherhood and bo***ir photoshoots, especially if you want something that feels bold, feminine and unforgettable.

Designed with wider arms, extra fabric around the bust and adjustable ties so you can style it your way. Best worn with n**e lingerie or a n**e slip underneath.

Available for hire in One Size, fits AUS 8-18 ✨

***irphotoshoot

Kyah wears our Meshki Kiki Off Shoulder Knit Rose Maxi Dress at her baby shower 🤰🤰🤍This dress has quickly become such a ...
11/10/2026

Kyah wears our Meshki Kiki Off Shoulder Knit Rose Maxi Dress at her baby shower 🤰🤰🤍

This dress has quickly become such a baby shower fave, and honestly, I get it 🤍

Our Meshki Kiki Off Shoulder Knit Rose Maxi Dress has that soft, feminine feel that just works so beautifully for a special day like this.

I love the off-shoulder neckline, the long sleeves and those little flower details, but what makes it even better is the knit fabric. It has stretch, so it feels comfortable on a bump while still giving that fitted, dressed-up look.

Perfect for baby showers, maternity photoshoots, date nights and special events, but just as beautiful for non-maternity too ✨

Available to hire Australia-wide in sizes XS, S, M, L and XL 🤍

08/10/2026

A dress doesn’t need to be labelled “maternity” to work beautifully on a bump 🤍

This is exactly why I love pieces like the Lioness Field of Dreams Maxi in Soft Blue.

It looks beautiful without a bump, but then you see it on a pregnant body and it just makes sense. Soft, stretchy, flattering and so easy to wear.

The off-shoulder neckline feels really pretty for a baby shower, and the ruched bodice gives just enough shape without feeling restrictive.

Perfect for mamas expecting boys, maternity photoshoots, baby showers and special events, but still gorgeous for non-maternity too ✨

Available for hire size M, best fits AU 10 and size L, best fits AU 12 💙

🎥: Non-maternity reel by

A throwback when Dawn wears our Fillyboo Brooke Crochet Maxi Dress, captured by  ✨📸There’s just something about crochet ...
06/10/2026

A throwback when Dawn wears our Fillyboo Brooke Crochet Maxi Dress, captured by ✨📸

There’s just something about crochet at golden hour 🤍✨

Our Fillyboo Brooke Crochet Maxi Dress is such a beautiful choice for maternity photoshoots, baby showers, boho weddings, elopements and beach photoshoots.

I love this one because it has that soft boho feel, with the cold shoulder detail, hand-knotted tassels and the prettiest crochet texture. It feels romantic without being too traditional.

And yes, she works beautifully bump or no bump 🤍

The tasselled hem also makes it easier to wear for both taller and shorter ladies, which is always helpful.

Cream slip included.

Available to hire Australia-widein sizes S and M ✨

Nikita wears our Rooh Collective Poppy Zephyr Maxi Dress at her baby shower ✨📸This dress has become such a baby shower f...
04/10/2026

Nikita wears our Rooh Collective Poppy Zephyr Maxi Dress at her baby shower ✨📸

This dress has become such a baby shower fave, and honestly, it’s easy to see why 🌼

Our Rooh Collective Poppy Zephyr Maxi Dress has that soft, happy, spring feel that just works so beautifully for baby showers, maternity photoshoots and special events.

I love the yellow floral print, the floaty sleeves and the way the tiered skirt moves. It feels feminine and special, but still comfortable enough to actually enjoy your day in.

Perfect for spring baby showers, maternity photoshoots, family photos and all those sunny special moments coming up 🌼

Available to hire Australia-wide in sizes M, L and XL 🌼

A beautiful throwback to Hayley’s newborn photoshoot in our We Are Reclamation Much Love Gown 🤍Captured by  📸✨I love see...
01/10/2026

A beautiful throwback to Hayley’s newborn photoshoot in our We Are Reclamation Much Love Gown 🤍

Captured by 📸✨

I love seeing this gown in maternity photos, but honestly, it is just as beautiful for newborn and motherhood photoshoots too.

The ivory lace, soft bell sleeves and sewn-in n**e lining make it feel romantic and special, without needing a separate slip underneath. And because it is breastfeeding-friendly, it actually makes sense for those early newborn days too.

Perfect for newborn photoshoots, maternity photoshoots, motherhood sessions, weddings and elopements ✨

A soft little reminder that your dress does not have to be “maternity only” to move with you through all the different seasons of motherhood.

29/09/2026

The Aje Pandorea in Silver Blue is one of those dresses that just moves beautifully 🤍✨

I love this one because it feels elevated without being uncomfortable. The soft halter neckline, floaty layers and relaxed fit make it such an easy choice for a wedding guest dress, baby shower, maternity photoshoot or formal event.

And the best part? It works beautifully bump or no bump.

The Silver Blue shade is so dreamy in photos too, especially if you love that soft, ethereal look without going for white or cream.

Available to hire Australia-wide in size M, best fits AUS 10-12. This style runs large.

Perfect for this spring season 🤍Natalie wears our We Are Reclamation Bloom Where You Are Gown, captured by  📸🤍Bloom wher...
27/09/2026

Perfect for this spring season 🤍

Natalie wears our We Are Reclamation Bloom Where You Are Gown, captured by 📸🤍

Bloom where you are 🌻🤍

How beautiful is Natalie in our We Are Reclamation Bloom Where You Are Gown, captured amongst the sunflowers by 🥹

This is one of those gowns that was made for photos like this. The delicate floral lace, flowing sleeves and open front are just so dreamy with a bump.

I also love how versatile it is. Wear it open like Natalie has here to show off your bump, or button it closed for a completely different look. It’s one size fits most and works beautifully for maternity, family photos, elopements and beyond pregnancy too.

Just a little note that this gown is sheer and unlined, so if you’d prefer more coverage, pair it with one of our Reclamation slips underneath.

Available to hire Australia-wide in One Size, fits AUS 6-18 ✨

9 years ago, Mama Rentals started as a little idea. Today it's grown into something I'm endlessly proud of, thanks to ev...
25/09/2026

9 years ago, Mama Rentals started as a little idea. Today it's grown into something I'm endlessly proud of, thanks to every mama who trusted us with your bump, your photos, your big moments. 🤍

Now, as my own daughter grows up, I can feel a new season calling me too. So I'm stepping into it, and handing Mama Rentals over to someone I know will carry it forward beautifully.

Nothing changes for your bookings, just a fresh, capable pair of hands behind the scenes. More very soon 👀💛

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Sydney, NSW

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