Mama Rentals

Mama Rentals Australia's first and largest dress hire for before, during and after pregnancy. Why buy something you would only ever wear once?

Hire one of a kind maternity dresses from us - save money, look amazing and reduce fashion waste all at the same time! Hi, I'm Alice, the founder of Mama Rentals. I started planning my own maternity photoshoot when I was about 7 months pregnant. Being someone who is passionate about the environment and striving to live a waste free/minimalist lifestyle, I didn't want to buy new dresses that I woul

d only wear once. I searched many second hand and fashion rental websites, but nothing was quite as nice as the gowns I envisaged for my maternity photos, something flowy, feminine and romantic that is perfect for an outdoor photo shoot. So I started this idea of hiring out maternity gowns for maternity photo sessions and other special occasions to mama to be’s in Australia. I wanted to help expecting mums out there to save money and look incredible, as well as to reduce the amount of textile waste we create as a whole. With this idea in mind, I stumbled across beautiful maternity designer brands like Fillyboo Maternity who also happens to be a sustainable fashion label. We have also included dresses from much loved desginer brands such as Coven&Co, Spell and Reclamation. In order to make Mama Rentals a zero waste business, I make a conscious effort to reuse, recycle or compost all mail satchels whenever possible. All of our mail satchels, shipping labels and even packing tapes are made of compostable materials that will biodegrade within 3-6 months. I do this in the hope that it would inspire my customers to think more about zero waste living, as well as to ensure I leave as little of a carbon footprint as possible while running a business. I hope Mama Rentals can become part of your cherished memory during this very special time in your life.

Getting dressed for a special event should feel exciting, not stressful. These are the little things that can make a big...
24/06/2026

Getting dressed for a special event should feel exciting, not stressful. These are the little things that can make a big difference when hiring your dress, especially if your event is coming up soon.

📸 Rosie | Central Coast Family Photographer



This is probably one of the biggest mistakes we see. Even with express shipping, Australia is big, and delivery can take longer depending on where you are. If you are rural, in WA or NT, or your event is on a weekend, giving your dress a little extra time to arrive can save so much stress.

Dress sizing is not always straightforward, especially when you are pregnant or between sizes. One brand’s size 10 can fit completely differently to another, and fabrics like lace, mesh, cotton or knit all behave differently on the body. Always read the product notes before choosing your size.

If your event is less than 2 weeks away and there is no time for a Try-On, a backup dress can be such a good option. You can add a second dress for 60% off, so you have another style or size at home if the first one is not quite right. Perfect when you want a little extra peace of mind before your event.

If you have found a dress you love, especially in a common size or for a popular event date, it is always safer to book it sooner rather than later. Once a dress is booked for your date, it is no longer available for anyone else.

Some dresses are intentionally sheer, light or crochet-style, and the right slip can completely change how polished and comfortable the final look feels. A n**e slip is often the difference between “almost right” and feeling fully confident.

Because we all know someone who leaves the outfit until the last minute. A little planning makes dress hire so much smoother, from choosing the right size to making sure everything arrives in time.

Paige wears our Coven & Co Pirate Queen Maxi Dress, captured by  ✨One of our forever favourites 🤍✨The Coven & Co Pirate ...
23/06/2026

Paige wears our Coven & Co Pirate Queen Maxi Dress, captured by ✨

One of our forever favourites 🤍✨

The Coven & Co Pirate Queen Wrap Dress is one of those rare pieces that works through so many seasons of life. Pregnancy, postpartum, breastfeeding, or none of the above, it simply adapts to you ✨

Wear it wrapped and tied for a little more coverage, or wear it open to beautifully frame your bump during a maternity photoshoot 🤍

The warm ivory lace photographs like a dream, especially at golden hour, making it perfect for maternity shoots, family photos and special moments you'll treasure forever ✨

A dress that doesn't ask your body to fit it. It fits you 🤍

We recommend pairing with n**e underwear or a n**e slip, as the lace is slightly sheer.

18/06/2026

Winter event season, but make it beautiful ❄️✨

Whether you're searching for a wedding guest dress, maternity wedding guest dress, maternity occasion dress, awards night dress, baby shower dress or the perfect winter event dress, we've got styles designed to keep you feeling warm, comfortable and beautiful 💖

Long sleeves, elegant silhouettes and bump-friendly options that prove you don't have to sacrifice style when the temperature drops 🤍

Available for hire Australia-wide.

Kristy wears our We Are Reclamation Ruffle Me Open Gown - Rust, captured by  📸✨A little earthy, a little romantic, and m...
18/06/2026

Kristy wears our We Are Reclamation Ruffle Me Open Gown - Rust, captured by 📸✨

A little earthy, a little romantic, and made for the most beautiful bump photos ✨

Our We Are Reclamation Ruffle Me Open Gown in Rust is one of our favourite maternity photoshoot dresses for mamas wanting something with warmth, colour and drama.

Made from soft linen gauze, this gown features an elasticated waistline and shoulders, with buttons all the way down the front so it can be worn open to beautifully frame your bump. Wear it on the shoulder or off the shoulder, depending on the look you’re going for.

The rich rust tone photographs so beautifully in almost any setting, from golden hour fields to studio backdrops, beach shoots and earthy outdoor locations.

Available to hire in One Size, fitting approximately AUS 8-22, making it a gorgeous option for our plus size mamas too 🤎

Also available in Buttercream and Beige.

Jasminlyn wears our Celeste Two Piece Set, captured by  📸✨Made for maternity magic 🤍✨Our Celeste Two Piece Set is one of...
16/06/2026

Jasminlyn wears our Celeste Two Piece Set, captured by 📸✨

Made for maternity magic 🤍✨

Our Celeste Two Piece Set is one of those pieces that photographs so beautifully on a bump. The soft halter top and flowing sheer skirt frame your belly in the dreamiest way, while still feeling romantic and effortless ✨

Perfect for maternity photoshoots and baby showers 🤍

And the best part? It’s designed to move with your body, so it works beautifully bump or no bump ✨

Available for hire in size S, M and L 💛

14/06/2026

Okay, I know it’s “just a number” but seeing 1,000+ five-star reviews honestly stopped me in my tracks for a minute 🥹

As a dress hire business, every order has so many moving parts.

The dress has to arrive on time.
The fit has to feel right.
The condition has to be beautiful.
The customer has an important moment coming up and we never want to let her down.

So seeing 1,000+ women take the time to leave us a five-star review is something I’ll never take for granted.

Whether you’ve hired a dress, hired a TENS machine, shared a photo, recommended us to a friend, or left a glowing review, thank you 🤍

And to the customers whose reviews are featured in this reel, thank you for taking the time to share your experience. Small businesses really do read every single one.

Alice x















Soft, feminine and made for special moments ✨Our Acler Astone Dress in Lilac Blush is the perfect event dress for weddin...
11/06/2026

Soft, feminine and made for special moments ✨

Our Acler Astone Dress in Lilac Blush is the perfect event dress for wedding guests, baby showers, long lunches and all the beautiful occasions in between.

With its romantic lilac floral print, plunging neckline, open back tie detail and flowing midi silhouette, this piece feels elegant without trying too hard.

Designed to flatter both maternity and non-maternity bodies, it drapes beautifully over a bump while still looking effortless worn without one. A matching silky slip is also included for extra coverage and comfort.

Available for hire in size L, fits AUS 12✨

📸

I used to judge parents running late… now I’m just impressed they made it out the door 🤡
11/06/2026

I used to judge parents running late… now I’m just impressed they made it out the door 🤡

09/06/2026

Not pregnant 🤍
Pregnant 🤍

Still the same dress ✨

The Co & Ry Dawn Dress is one of those pieces that just works through every stage. Wear it closed, wear it open, style it however feels most like you.

Soft, feminine and easy to wear, with beautiful shell button details and the dreamiest warm sand colour ✨

Perfect for maternity shoots, baby showers, weddings and other special events ❤️

📸 Photo credits:








Sarah wears our Rooh Collective Poppy Zephyr Maxi Dress at her baby shower 🌼💛The kind of dress that always gets complime...
04/06/2026

Sarah wears our Rooh Collective Poppy Zephyr Maxi Dress at her baby shower 🌼💛

The kind of dress that always gets compliments 🌼✨

Our Rooh Collective Poppy Zephyr Maxi is soft, floaty and so easy to wear, with the dreamiest yellow floral print and those beautiful voluminous sleeves 🤍

Perfect for photoshoots, baby showers, weddings and other special events ✨

Made from hand-dyed organic cotton, so every piece is slightly unique, just part of what makes this dress so special 🤍

Available for hire in sizes M, L and XL ✨

Address

Sydney, NSW

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