28/08/2025
For more than a century, safaris have been shaped by outsiders.
The safari industry began in the late 19th century, during the colonial era, when European explorers and American adventurers traveled to the interiors of East and Southern Africa for cartography and game hunting. To this day, many safari lodges and camps are primarily owned by white male individuals, mainly serving white, affluent international travelers.
A small but growing group of African entrepreneurs is working to change that—redefining who benefits from Africa’s wildlife and reshaping the future of safaris. Learn more about how these trailblazers are pushing for change in the billion-dollar safari industry: https://on.natgeo.com/45BrX9x
