This Is Canada

This Is Canada Discover Banff, Jasper, Lake Louise, & Whistler in Canada's Western Mountain Region.

The Most Canadian Destination in the World
Located in Canada's largest National Parks and home to some of the world’s most unspoiled wilderness, you will be hard pressed to find more scenic landscapes or truer mountain experiences. From chasing lakes to hitting the slopes at one of our world-class ski resorts to teeing off at one of our famed golf resorts

or ice climbing a frozen canyon, the True North in Western Canada delivers an authentic mountain escape for all! Book your mountain vacation in Western Canada where you’ll experience the ultimate mountain destinations: Banff, Jasper, Lake Louise, and Whistler. The This Is Canada campaign is a collaboration between Fairmont Hotels & Resorts, Destination Canada, Travel Alberta, Banff/Lake Louise & Jasper Tourism, Marmot Basin, SunDog Tours, Yamnuska, CMH Heli Ski and the Banff Gondola. Designed to bring the authentic, Canadian mountain experiences suited to every adventure traveler's style.

06/05/2026

A new era begins in Jasper.

Set within 700 acres of pristine wilderness, Fairmont Jasper Park Lodge reopens as a reimagined expression of wild luxury, where time slows, space expands, and every moment becomes a story worth holding onto.

From cabins that open directly into the vast Canadian Rockies to immersive wellness, culinary, and adventure experiences, this is a place to reconnect with nature, with each other, and with yourself.

Here, memories aren’t just made. They are lived.

Make your story extraordinary.

03/19/2026

Bucket list alert 🚨 This Canadian Rockies journey combines luxury rail travel with iconic Fairmont stays.

Here’s why it belongs on your travel list: https://tinyurl.com/rockyrail

03/19/2026

Bucket list alert ‼️ This Canadian Rockies journey combines luxury rail travel with iconic Fairmont stays.

Click the link in our bio on why it belongs on your travel to-do list.

02/12/2026

🚂✨ Dreaming of your next great Canadian adventure? Discover why the iconic Rocky Mountaineer paired with Fairmont’s legendary stays is the ultimate way to explore the Rockies

Read more in our latest blog!

https://tinyurl.com/m5d8fk32

Tonight, the world watches as Canadian athletes step onto to the world stage. 🍁What we’re celebrating is what came befor...
02/06/2026

Tonight, the world watches as Canadian athletes step onto to the world stage. 🍁

What we’re celebrating is what came before it — the discipline, care, and invisible preparation behind every defining moment.

At Fairmont Gold, that same philosophy guides every stay.
Thoughtful. Intentional. Prepared.

Read More > https://tinyurl.com/goldisntjustamedal

Gold isn’t a result.
It’s how you show up.

01/29/2026

Just outside the doors of Fairmont Chateau Lake Louise, and steps away from the frozen lake itself, stand fantastical, whimsical, and downright enchanting ice sculptures.

Created during the Ice Magic Festival, these stunning sculptures remain on display all season long, adding an extra layer of wonder to the already iconic atmosphere of Fairmont Chateau Lake Louise.

So, what are you waiting for? Read the complete guide to Ice Magic and come see the magic for yourself: https://tinyurl.com/ypszu2zv

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405 Spray Avenue
Banff, AB
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