10/15/2026
A look back at the 2026 Thompson Okanagan Tourism Association AGM & Summit in City of Kamloops. ✨
From using tourism research to better understand changing visitor patterns to strengthening community partnerships, sustainability, and crisis communication, this year’s Summit offered plenty to reflect on. One key takeaway: a stronger tourism industry starts with stronger communities, meaningful collaboration, and a shared understanding of the value tourism brings.
Thank you to TOTA, Tourism Kamloops, Business Council of British Columbia, Super, Natural British Columbia, Destination Canada, Regional District of Okanagan-Similkameen, Salmon Arm Economic Development Society, and everyone else who made these conversations possible. We look forward to taking these insights forward at RZH Hotels!