Alpdest Services AG

Alpdest Services AG Out of Home Media Service Partner for Resorts and Brands. Network with more than 20'000 Media Prime Sites in the alpregions (5 countries)

Out of Home Media and Marketing Services for 60 International Top Skiresorts (such as in Switzerland: Davos-Klosters Mountains, LAAX Weisse Arena AG, Bergbahnen Adelboden AG, Gstaad Mountain Rides, Crans Montana, Mürren Schilthorn, Saas Fee Bergbahnen) and Top Brands.

Everyone thinks alpine advertising is just winter. But summer? ☀️That's when hikers, bikers, and trail runners show up. ...
08/05/2026

Everyone thinks alpine advertising is just winter. But summer? ☀️

That's when hikers, bikers, and trail runners show up. 🥾

Different audience, same captive attention.
Your message at 2,500 meters works year-round.

Advertising with a view.When your billboard comes with a mountain range backdrop and your audience is on vacation mode, ...
07/05/2026

Advertising with a view.

When your billboard comes with a mountain range backdrop and your audience is on vacation mode, something different happens. 🪧⛰️

People actually look.
They remember.
They're present in a way that's increasingly rare.

This is alpine out-of-home: premium placements where your brand becomes part of the best day of someone's year.

Over the past decade, alpine OOH has developed a stable brand mix, with a set of categories showing consistent, long-ter...
04/05/2026

Over the past decade, alpine OOH has developed a stable brand mix, with a set of categories showing consistent, long-term investment in the channel:

Watches: IWC, Rolex, TAG Heuer
Automotive: Audi, Nissan, Cadillac
Finance: Barclays, Revolut
Fashion: Gucci, Prada, Moncler, Guess
Beauty: L'Oréal Paris, Kiehl's

What they share is not budget. It's strategy.
Each of these brands knows their core audience is present in alpine environments during the most receptive moments of the year: on holiday, in premium settings, with time and attention.

Alpine OOH is not about reach. It's about relevance.
The brands that invest here understand the difference.

As the OOH market evolves, leading brands recognize the value of guaranteed attention in distraction-free environments s...
30/04/2026

As the OOH market evolves, leading brands recognize the value of guaranteed attention in distraction-free environments such as the Alps.

Alpine Advertising offers:
✓ Captive audience exposure
✓ Sustained brand presence (120+ day seasons)
✓ Alignment with premium lifestyle positioning
✓ Measurable reach across 45+ European resort destinations

Prada's alpine strategy demonstrates how luxury brands optimize media spend by selecting high-impact, contextually relevant OOH environments.

Cost per quality impression: significantly lower than digital alternatives.
Brand recall: measurably higher than standard OOH formats.

There's a reason luxury, automotive, watches, and sportswear brands return to alpine OOH season after season.

If you're planning a winter campaign in the Alps, here's the timeline most brands don't know about:→ April–June: Strateg...
16/04/2026

If you're planning a winter campaign in the Alps, here's the timeline most brands don't know about:

→ April–June: Strategy, & resort selection
→ July–August: Creative development & production
→ September–October: Material production & quality control
→ November: Installation at resorts
→ December–April: Campaign live

The key insight: premium positions in top resorts book 6–9 months ahead. Zermatt's best gondola positions? Gone by July. Courchevel's village billboards? Reserved by August.

If you're reading this now, it is exactly the right time to start.

Swiss based. Globally connected.Barclays high above the Alps at Glacier 3000.A message placed in one of Switzerland’s mo...
26/03/2026

Swiss based. Globally connected.
Barclays high above the Alps at Glacier 3000.

A message placed in one of Switzerland’s most extraordinary landscapes.

📸 Glacier 3000

_____

Dream Big. Do Big.Sunrise shines once again across multiple Swiss ski resorts, bringing its partnership with Swiss-Ski ...
25/03/2026

Dream Big. Do Big.

Sunrise shines once again across multiple Swiss ski resorts, bringing its partnership with Swiss-Ski and Switzerland’s winter sports stars into the mountains.

A message that feels right at home on the slopes.

📸 Samnaun & Stoos

23/03/2026

Gstaad’s gondolas got a luxury upgrade.

Moncler turned a simple lift ride
into a moving brand experience by wrapping gondola cabins in its signature aesthetic.

The result: a striking presence right in the middle of the Alpine landscape, where the brand’s identity naturally belongs.

It’s a great example of how outdoor environments can become powerful storytelling spaces.

📸 Gstaad
_________

What a stunning location. Audi in Verbier.Few places make a winter performance message feel this real.High in the Swiss ...
19/03/2026

What a stunning location. Audi in Verbier.
Few places make a winter performance message feel this real.

High in the Swiss Alps, the campaign appears along the ski journey, where thousands of skiers pass every day.
A setting where winter performance isn’t a metaphor.

Where’s the most memorable OOH location you’ve come across?

📸 Verbier
____

One need. One App. This winter, Odoo appears again across several European ski resorts.Placed at key points along the s...
18/03/2026

One need. One App.
This winter, Odoo appears again across several European ski resorts.

Placed at key points along the ski journey from lift access areas to mountain infrastructure.
The campaign brings a simple message to a global audience spending time in the mountains:

Manage your entire business with one integrated platform.
From CRM and accounting to inventory, HR and e-commerce, Odoo connects every part of a company in one system.

A clear message, seen again and again throughout the ski day.

📸 Samnaun | Odoo

From powder to palm trees.Dubai Tourism in the Alps. For some, it’s a bold contrast.For others, it’s exactly the kind of...
18/02/2026

From powder to palm trees.
Dubai Tourism in the Alps.

For some, it’s a bold contrast.
For others, it’s exactly the kind of mental escape travel brands are built on.

Curious: do you remember campaigns more when they blend in or when they break the scene?

📍📸 Glacier 3000, Switzerland

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Seeburgstrasse 14
Aarau
6403

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Montag 08:00 - 19:00
Dienstag 08:00 - 19:00
Mittwoch 08:00 - 19:00
Donnerstag 08:00 - 19:00
Freitag 08:00 - 19:00

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