28/09/2026
https://youtu.be/EXiu20GxjYk
“Cube” - hyper-urban living 🏢 : fashion, art, lifestyle and design form a visual orchestra with minimalist architecture, all set within the larger context of the megacity. 🎶 Music wraps it up - so turn the volume up ☝ !
Inspired by the videogame classic Mirror's Edge a female parcour runner 🤸♀️ becomes the protagonist of the architectural object: confident, agile, aesthetic and unpretentious.
Cube is part of our ongoing study series, in which we explore 🔦 ways to move architectural representation and real estate marketing beyond overused narratives — closer to the pulse of contemporary culture, concise and to the point.
So is it an architectural animation? A music video? A urban lifestyle reel? Doesn't matter - or rather a bit of everything.
Crossplatform AI usage allows us to hop straight into the directors seat. Yet traditional creative techniques direct the flow. The idea and concept remain the starting point — and the final edit, cut precisely to the beat, ist just too much fun to be given out of our hands.
For more background and some stills visit our website xoio.de
Massive thanks to my colleague Steve Pfaffe for his amazing work! Hope you enjoy!
