12/10/2025
AZAL Hospitality, one of Egypt’s rising hospitality leaders, proudly announces the launch of MISK Hotels, the country’s first locally created and operated hotel management chain dedicated to the three-star segment.
Founded by tourism pioneer Karim Garranah, MISK Hotels marks a new chapter in Egypt’s hospitality story—one where local identity, smart simplicity, and authentic warmth define the guest experience from check-in to farewell.
“We believe the three-star category is an untapped opportunity in Egypt,” said Karim Garranah, Founder and Chairman of AZAL Hospitality. “With MISK, we’re elevating the standard for midscale hotels by delivering a product that is both affordable and rich in local flavor—offering travelers comfort, culture, and a sense of genuine connection.”
Operating under the umbrella of AZAL Hospitality, MISK is tailored for the modern traveler—Egyptian or international—seeking a stay that feels sincere, inviting, and unmistakably rooted in place.
“MISK — The Scent of Belonging, from the meaning of its name to the soul of its concept, MISK is a brand inspired by everyday Egypt—its warmth, spirit, and hospitality,” said Seif Garranah - Vice Chairman of AZAL Hospitality - “We’ve created MISK to be instantly familiar to Egyptians and universally welcoming. But more than just guest experience, MISK is about opportunity. We aim to empower the next generation by offering hotel and tourism graduates the chance to grow their careers within their own communities.”
He added, “We are thrilled to announce that the first MISK Hotel will open in Kafr El Sheikh at the beginning of October, followed by two additional MISK properties before the end of 2025. This marks the start of a new era for locally inspired hospitality in Egypt.”
“At MISK, we focus on what truly matters: comfort, cleanliness, and care,” added Tarek ElSherif - Managing Director of AZAL Hospitality - “We keep things simple—but never ordinary. With consistent service, smart design, and heartfelt hospitality, MISK offers purposeful travelers an experience that’s refreshingly modest and genuinely local.”
MISK Hotels aspires to redefine Egypt’s midscale market—delivering thoughtful, accessible stays that reflect the lifestyle, values, and charm of the communities they serve.
MISK. Familiar. Sincere. And Distinctly Local
https://lnkd.in/eJACWQG8
https://lnkd.in/eeh2-euf
