Ruraltour Professional

25/06/2026

Fasten your seatbelts.

This report doesn't make for comfortable reading. But it's exactly the reading we need.

Today, UN Tourism and the International Transport Workers'​ Federation (ITF)' launched the Global Report on Women in Tourism Transport — the first study of its kind to provide a global, sex-disaggregated evidence base on women working across air, land and water passenger transport.

📊 In countries with available data:

✈️ Women make up 36% of aviation workers — but just 6% of pilots.

🚌 In land transport, which accounts for 96% of all tourism transport employment, only 3% of workers are women.

🚢 In water transport, the figure is just 12%.

Across every mode, women remain concentrated in passenger-facing and administrative roles, while technical, leadership and decision-making positions stay male-dominated.

For the first time, we have the data to act with precision — not just good intentions. And where action has been taken, it has made a measurable difference.

The women who keep this industry moving deserve to help lead it.

🔗https://www.e-unwto.org/doi/10.18111/9789284427635

25/06/2026

🌿🖋️We are proud to join the and encourage in tourism.

>>> see: www.oneplanetnetwork.org/sustainable-tourism/glasgow-declaration

Ruraltour Professional is proud to be a signatory of the Glasgow Declaration on Climate Action in Tourism.
As a signatory of the Glasgow Declaration, we commit to deliver plans aligned with the pathways (measure, decarbonize, regenerate, collaborate, finance) and continuously update our strategies, integrate emerging climate research, and implement best practices that align with the most up-to-date pathways to Net Zero. By doing so, Ruraltour not only contributes to emissions reductions but also help to build a more climate-resilient tourism sector that safeguards destinations, communities, and ecosystems for the future.

By joining the , we are committing to:

➡️Support the global climate goals to halve emissions by 2030 and reach Net Zero as soon as possible before 2050;
➡️Deliver climate action plans within 12 months from becoming a signatory (or update existing plans) and implement them;
➡️Align plans with the five strategic pathways proposed in the Declaration (measure, decarbonize, regenerate, collaborate and finance);
➡️Report publicly on an annual basis on progress against targets, as well as on actions being taken to implement the plans;
➡️Work in a collaborative spirit, sharing good practices and solutions, and disseminating information to encourage additional organizations to become signatories and supporting one another.

>>> www.untourism.int/signatory/709421
>>> www.aevv-egwa.org/event/we-are-a-signatory-of-the-glasgow-declaration-on-climate-action-in-tourism/
Source: European Greenways Association

25/06/2026

25/06/2026

What makes people choose to live, work and build a future in rural areas?

As the European Commission develops its forthcoming ‘right to stay’ strategy, explore a wealth of knowledge on the conditions that help rural areas remain attractive, resilient & vibrant places.

Rural Pact experience shows that rural attractiveness depends on a combination of factors rather than isolated interventions – discover place-based initiatives on access to services, economic opportunities, skills & connectivity.

More info below👇



ESPON Programme EU CAP Network Interreg Europe Future Economic Rural Network FERN Rural Youth Europe ERCA - European Rural Community Alliance Prepare AISBL Diesis Network European Rural Development Network ELARD aisbl

25/06/2026

18/06/2026

we are glad to share with you on behalf of ERTO the recording and presentation link of a webinar "Regenerative Tourism in the Baltic Sea Region: Turning Vision into Action" , which was organized by Interreg BSR project platform RegenT. It was very interesting and inspiring webinar, so please feel free to watch the recording and share it within Rural Tours network.

The webinar recording is available here: https://www.youtube.com/watch?v=6nWD_zXRF6M

The presentations are avaiable at the EUSBSR PAC website here: https://eusbsr.eu/webinar-regenerative-tourism-in-the-baltic-sea-region-turning-vision-into-action-recording-and-materials-now-available/

We are pleased to share that the webinar “Regenerative Tourism in the...

18/06/2026

18/06/2026

The long awaited report is here: PANTOURs Skills Strategy and Action Plan 2026–2036 for European Tourism and Hospitality.

The PANTOUR Skills Strategy and Action Plan (2026–2036) is the project’s flagship achievement and the culmination of four years of collaboration, research, stakeholder engagement, and skills intelligence across Europe.

The Strategy sets out a shared vision for the future of skills development in the European tourism sector and proposes 45 concrete actions to address current and emerging workforce challenges. It provides a practical roadmap for industry, education and training providers, policymakers, and social partners to strengthen the sector’s resilience, competitiveness, and attractiveness over the coming decade.

Developed through extensive consultation with stakeholders across Europe, the Action Plan translates the project’s findings into strategic priorities and actionable recommendations that support lifelong learning, upskilling, reskilling, and workforce innovation throughout the tourism ecosystem.

☀️ Looking for a meaningful summer read? Put this report at the top of your list. Whether you work in tourism, hospitality, education, policy, or workforce development, this is essential reading for anyone shaping the future of our sector.

Dive in, get inspired, and discover the roadmap for the next decade of skills development in European tourism and hospitality: https://nexttourismgeneration.eu/strategy/

18/06/2026

Rural tourism can strengthen local economies while preserving cultural heritage, landscapes & local identity.

Check out more insights from the 9th European Congress on Rural Tourism in May, where stakeholders from all over Europe exchanged on the role of tourism in revitalising rural communities - more info below👇

The event highlighted the importance of youth empowerment, local capacity building and community ownership of tourism development.



RuralTour Europe World Tourism Organization (UNWTO) Rural Youth Europe ELARD aisbl European Rural Development Network Prepare AISBL SMEunited Euromontana Diesis Network Interreg Europe Future Economic Rural Network FERN