It could be the bone jangling dirt camino, the sense of being off the beaten track, the setting on magical Migjorn, the crashing waves, the sense of space, being at one with nature. It could be the large artisanal wooden door that welcomes you into the hotel as if into a local home. It could be the sandstone rendering that blends the building seamlessly into the dunes or the iconic cherries subtly
sculpted into the façade. Pacha’s heritage is constantly referenced; the entrance with iconic 60’s Pacha imagery, the room names such as Hippy, Lio and Ricardo, coffee table books documenting the rich and storied history of the iconic brand and a blend of the core Ibizan traits of idyllic backdrops with a hypnotic soundtrack. It’s about simplicity, originality, a sense of going back to Pacha's roots, at one with nature more like the Ibiza of 50 years ago. It’s about good taste in the subtle decorations, soothing interiors, beautiful and interesting objects. It's being off stream yet at the centre of the chic scene. It's creating friendships and memories of a beautiful holiday, a charmed life, layered through time and unexpected moments. It's eternal.
