02/06/2026
From a young age, gender stereotypes can shape how girls are perceived, assigning them traits that don’t align with society’s idea of being “sporty.”
This shapes the attitudes and behaviours of the key influencers in girls’ lives, from parents and family members to the school environment.
That’s why representation matters. By sharing the stories of real female athletes, we hope to challenge stereotypes and help more girls see themselves in sport 💗
