02/11/2023
The Coca-Cola Christmas truck will bring Christmas atmosphere to seven cities in Finland in November 2023!
The 19-meter iconic Christmas truck decorated with thousands of lights will start its Christmas tour from Santa's hometown Rovaniemi. On 4th of November the truck will drive from Kauppatori, Rovaniemi through Kemi, Oulu, Seinäjoki, Espoo, Tampere to Helsinki and will visit one more surprise location, which will only be revealed later.
The long-awaited tour of the Coca-Cola Christmas truck gets a special start this year, when Coca-Cola organizes the international launch event of its Christmas campaign in Rovaniemi, home of Santa Claus. One hundred international media representatives and influencers are expected to arrive at the event to celebrate the beginning of the Christmas season.
Coca-Cola Christmas truck brings a popular event, where you can take pictures of your family and friends next to the Christmas truck, participate in the charity roulette, win Christmas prizes and enjoy drinks. All pledges from the event will be donated to food gift cards for the Christmas table of needy families with children. In addition, Coca-Cola makes a separate donation to the domestic activities of the Finnish Red Cross and especially to food aid.
This Christmas event has become a tradition around the world during the last two decades. Before this year, the Coca-Cola Christmas Truck has visited 30 Finnish locations and many European cities in addition to Finland. Internationally, the Christmas truck has visited more than 300 cities.
Copyright: ©Visit Rovaniemi
Visit Rovaniemi - the Official Hometown of Santa Claus