03/06/2026
The trouble with hospitality is most people only notice it when it disappears.
The local pub.
The café you always meet in.
The hotel where you love to stay.
The restaurant where birthdays happen.
The places that hold communities together.
What many people don’t realise is that hospitality in the UK pays one of the highest VAT rates in Europe.
20%.
Meanwhile countries like France, Spain and Italy support hospitality with lower rates because they understand what these businesses give back to local towns and villages.
This campaign is asking for hospitality VAT to be reduced to 10%.
Not for luxury.
Not for greed.
Just to give pubs, restaurants, cafés and hotels a fairer chance to survive rising costs and protect jobs.
If you care about independent businesses, local high streets and places with real people behind them, please take a minute to sign it ♥️♥️♥️
The hospitality sector has come together to launch – a united campaign and petition calling for hospitality VAT to be reduced from 20% to 10%.
Spearheaded by chef and publican Tom Kerridge, we’re working alongside trade bodies across the sector, such as and , hospitality communities like , and you, businesses across hospitality, to say 10% VAT is fair for hospitality.
Our sector pays too much tax, and VAT is the single biggest lever the Government can pull to support venues, our customers, our high streets and our local communities.
This campaign is for everyone: businesses, customers, waiting staff, chefs, kitchen porters, bar staff, hotel teams, farmers, brewers, suppliers and producers.
Like, sign the petition and share this post – we need your support to reach a million signatures.
Click the link in our bio to sign the petition 👇
https://www.vatstheproblem.co.uk/
