08/04/2026
🌟Exciting news!! 🌟
Our rebrand from The Kings Hotel Brighton to Four Points Flex by Sheraton Brighton has officially been featured in the hospitality press!
Now part of the global Marriott International family, we’re proud to begin this new chapter on Brighton’s iconic seafront with a refreshed identity and a brand-new guest experience.
A huge thank you to our team and supporters who made this transformation possible. 👏🏻
We can’t wait to welcome you!
Hospitality and Catering News, Insider Media
Press coverage:
https://www.hotelowner.co.uk/215708-marriott-rebrands-brighton-seafront-hotel-following-refurbishment/
https://www.hotelowner.co.uk/215708-marriott-rebrands-brighton-seafront-hotel-following-refurbishment/
https://www.hospitalityandcateringnews.com/2026/03/a-new-look-and-a-new-name-for-well-known-brighton-hotel/
news
A well‑known Brighton hotel reveals its refreshed design and new name after a major refurbishment, offering upgraded guest experiences and renewed style in the seaside city.
