20/09/2025
Still an excellent department store 100 years on, in Coleraine. Meanwhile in Portrush the same Moore family runs the dog-friendly department store The White House.
⭐ Celebrating 100 years of Moores ⭐
In September 1925, John Moore, a trained draper from Lisnaskea relocated to Coleraine and purchased a modest drapery shop, William Simon. With his wife Ruby ( Rebecca ), he renamed the business JW Moore & Co and moved in above the store at 9 Church Street. Just two years later John tragically passed away, leaving Ruby a widow with tree young children including a newborn.
It was rare in the 1920s for a women to run a business, especially with a young family to raise, but Ruby was undeterred. From sourcing stock in Belfasts warehouses to managing the daily running of the shop, her grit set the tone for what Moores would become.