25/01/2026
Pubs across Norfolk and Suffolk will be serving two newly created Moon Gazer beers to highlight the importance of talking and checking in on your mates. The beers have been brewed by North Norfolk brewery, Moon Gazer Ales, in support of locally based mental health charities: the 8:56 Foundation and Mind Norfolk and Waveney.
By focusing on mental health awareness, pubs and others taking part in the campaign can also highlight any local mental health charities or groups they already support. Many support groups are very local, and our campaign will help showcase the great work they all do within our communities
The campaign is supported by 100 pubs across Norfolk and Suffolk during January. As well as serving the beer, the pubs will display key information and advice.
Often, simply taking the time to talk and listen to people can make a real and genuine difference. We hope that the campaign will bring attention to mental health and the importance of talking and listening. One in five people report experiencing a common mental health problem (such as anxiety or depression) and one in thirteen people having attempted su***de at some point in their lives
Sadly, over 4,200 men in England and Wales lost their lives to su***de in 2024, which is one man every two hours, every day of the year. However, behind those numbers are real people and real families.
Through their Wellbeing Pathway, the Norfolk-based men’s mental health charity the 8:56 Foundation offers events such as Men’s Time Socials and support groups, designed to bring men together through sport to reduce loneliness and isolation, and to offer support. Their Support Hub provides guidance for self-care and boosting wellbeing, alongside links to other crisis and local support groups. They see the pub campaign as a great way to engage and encourage people to talk and check in on each other, as charity Trustee Richard Watson explains:
“Pubs have long served as welcoming spaces where people can find friendship, connect with others, or simply enjoy the comfort of being among friendly faces. These environments can play a vital role in supporting emotional!
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