31/08/2026
🌿 A little reflection from Frowen Fields… and a big rethink for 2027. 🌿
We spend quite a lot of time in camping and caravanning groups, and recently I’ve found myself reading some of the posts and thinking…
Wow.
People looking for somewhere to camp for £6 a night, but wanting hot showers, swimming pools, drinking water, toilets, activities, beautiful surroundings, somewhere to empty their rubbish, somewhere to wash up… and sometimes seemingly an on-site therapist thrown in for good measure! 😂
And it got me thinking about what we actually provide here at Frowen Fields.
Because behind that £6, £10 or £15 pitch is a whole lot of work that isn’t always visible.
There is the land.
The insurance.
The water.
The toilets.
The showers.
The cleaning.
The maintenance.
The bins.
The recycling.
The grass cutting.
The repairs.
The planning.
The regulations.
The animal care.
The electricity.
The rising cost of absolutely everything.
And then there is our time.
Time away from our families. Time away from our own jobs. Time spent emptying bins, sorting recycling, cleaning up after people and trying to keep 28 acres of Welsh countryside as beautiful, peaceful and environmentally responsible as we possibly can.
We don’t mind the work. ❤️
We actually love what we do.
What is becoming increasingly difficult is feeling that sometimes we are effectively paying people to stay here.
And that’s something we have to change.
For years, we’ve deliberately kept our prices low because we know we’re rural. We know we’re not on the doorstep of a major attraction. We know families are watching their pennies.
But we’ve also realised that perhaps we’ve been too good at putting everyone else first and not very good at looking after the business that makes all of this possible.
And that isn’t sustainable.
So, as we look towards 2027, we’re going back to the drawing board.
Our books won’t be opening just yet because we need to properly work through our costs, what we provide, how much our time is worth and, importantly, what kind of business we actually want Frowen Fields to be.
Perhaps we shouldn’t be trying to compete with the biggest holiday parks on price.
Perhaps we need to stand apart.
Because Frowen Fields isn’t just somewhere to park a tent.
It’s a working farm.
It’s 28 acres of countryside.
It’s rewilding.
It’s animals.
It’s trees.
It’s wildlife.
It’s muddy boots and birdsong.
It’s learning about where our food comes from.
It’s trying to reduce our environmental impact with every stay.
It’s about graze, giggle & grow. 🌱
And when you stay here, you’re becoming part of that ethos for a little while.
That’s why Leave No Trace matters so much to us.
And honestly?
When we find rubbish that could have been recycled, food waste put into the wrong bins or things simply left behind that could have been reused or taken home, it can be incredibly frustrating.
Not because we’re precious about cleaning.
We expect to clean.
But because we’re standing here trying so hard to teach our children, our guests and ourselves that we have to use less, waste less, reuse more and care more for the planet.
So when something as simple as recycling isn’t done, it feels like all that effort has been missed.
And perhaps that’s why we need to rethink things.
Maybe fewer guests, paying a little more, who genuinely value what we’re trying to create here, is better for everyone.
Better for the land.
Better for the animals.
Better for our family.
Better for our mental health.
And ultimately, better for the people who genuinely want to experience Frowen Fields for what it is.
We know some of you have already told us you’d love to come back. ❤️
And we really hope you do.
If our prices change for 2027, please don’t see that as us suddenly becoming expensive or forgetting why we started.
Quite the opposite.
It’s us finally recognising the true value of what we’re offering — and recognising that we have to make this sustainable for ourselves too.
Because a small family business cannot continue indefinitely by absorbing every rising cost and giving away its time.
We need to make a living from what we do, whilst still protecting the reason we started doing it in the first place.
So, for now, our 2027 books remain closed while we work things out.
But please keep following us.
Keep learning.
Keep asking yourself what you can do for our planet — not just while you’re here, but when you go home too.
And perhaps next time you stay with us, ask yourself:
🌱 What did I bring that I could reuse?
🌱 What did I throw away that could have been recycled?
🌱 What could I have taken home rather than leaving behind?
🌱 What little change can I make because of something I learned here?
Because the impact of a stay shouldn’t end when you drive out of the gate.
With flooding, droughts, longer and hotter summers and increasingly unpredictable winters, we really do need to care more for the world around us.
Reduce.
Reuse.
Recycle.
Repair.
Re-energise.
And perhaps, most importantly…
Respect. 🌍
Thank you, as always, for supporting our little family business.
Thank you for choosing Frowen Fields.
Thank you for the lovely reviews, the conversations, the muddy children, the animal cuddles, the laughter and the memories.
We may be changing how we do things in 2027…
But the heart of Frowen Fields isn’t changing.
Graze. Giggle. Grow. 🌿
With love,
The Frowen Fields family ❤️
