37GS Residences

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37GS Residences Welcome to 37GS Residences. Serviced apartments for long & short stays, where Mayfair meets Soho. St.

37 Golden Square is the definition of Central London living, with the West End, Covent Garden and Berkeley Square moments away. Pancras, for Eurostar, and London’s three airports – Heathrow, Gatwick and City - are easily accessible for those who wish to explore Europe and beyond. There is an envious choice of accommodation at 37 Golden Square, with 22 one bedroom, two bedroom and three bedroom apartments available - each with its own individual arrangement of space. The sole penthouse is a remarkable addition to the portfolio, spanning three floors and including two private terraces. An intelligent arrangement of space and custom-designed partitions characterise the one bedroom apartments. A generous living-dining area, master bedroom with plush textiles and hand-selected fittings are as standard.

Some London evenings are better spent staying in.A long bath, a glass in hand, and nowhere else you need to be. At 37GS,...
19/10/2026

Some London evenings are better spent staying in.

A long bath, a glass in hand, and nowhere else you need to be. At 37GS, having your own space means you can enjoy the city at full pace, then come back and slow everything down.

Because sometimes the best part of the day is the quiet bit at the end.

Slow mornings in central London have their own kind of charm.Natural light, fresh coffee, and a little time to yourself ...
15/10/2026

Slow mornings in central London have their own kind of charm.

Natural light, fresh coffee, and a little time to yourself before the city picks up pace. From 37GS, Soho and Mayfair are just moments away, but your morning can still begin quietly, comfortably, and entirely on your own schedule.

Sometimes, the best way to enjoy London is not to rush it.

Space changes the way a London stay feels.A separate place to dine, somewhere to unwind, and a bedroom that still feels ...
12/10/2026

Space changes the way a London stay feels.

A separate place to dine, somewhere to unwind, and a bedroom that still feels private at the end of the day can make all the difference, especially when you’re staying for more than a night or two.

At 37GS, having room to live as well as stay makes the city feel a little more like your own.

A London stay feels different when the space rises with you.The 3-bed Penthouse at 37GS unfolds across three levels, wit...
10/10/2026

A London stay feels different when the space rises with you.

The 3-bed Penthouse at 37GS unfolds across three levels, with private lift access, an outdoor terrace, solarium and panoramic views across the city. It’s a residence made for slower mornings, longer evenings and having room to experience London on your own terms.

For penthouse availability and bookings:

🌐 www.37gsresidences.com

☎️ +44 (0)20 8158 3244
📧 [email protected]

Sometimes luxury is simply having space to spread out.A separate living room gives longer London stays a different rhyth...
08/10/2026

Sometimes luxury is simply having space to spread out.

A separate living room gives longer London stays a different rhythm. Somewhere to unwind after a day out, take a call, enjoy a quiet evening, or just have a little room to yourself.

At 37GS, the extra space makes staying in the city feel less temporary and much more comfortable.

After a full day of wandering London, it helps to have somewhere that feels calm the moment you step inside.At 37GS, you...
05/10/2026

After a full day of wandering London, it helps to have somewhere that feels calm the moment you step inside.

At 37GS, you can come back from Soho, Mayfair or the West End, put your feet up, share a quiet evening together, and reset before tomorrow’s plans begin.

Your London adventure continues when you’re ready.

London has a way of making even an evening walk feel memorable.Tower Bridge after dark is one of those views that remind...
03/10/2026

London has a way of making even an evening walk feel memorable.

Tower Bridge after dark is one of those views that reminds you just how much character the city holds, from historic landmarks to the glow of the Thames at night. And when the day is done, Golden Square is waiting back in the heart of it all.

Having your own kitchen changes the way a London stay feels.Breakfast doesn’t have to start with a reservation, and afte...
01/10/2026

Having your own kitchen changes the way a London stay feels.

Breakfast doesn’t have to start with a reservation, and after a full day in the city, dinner can be as simple as staying in and taking your time. At 37GS, the kitchen gives you the freedom to shape the day around you, not the other way around.

A small detail that makes a longer stay feel much more like your own.

A longer stay feels very different when everyone has room to settle in.Breakfast around the table, a quiet place to work...
28/09/2026

A longer stay feels very different when everyone has room to settle in.

Breakfast around the table, a quiet place to work, space for the family to unwind, and bedrooms that still feel private at the end of the day. At 37GS, the residence becomes part of the London experience, not just somewhere to return to.

Planning an extended stay in the city?

🌐 www.37gsresidences.com

☎️ +44 (0)20 8158 3244
📧 [email protected]

Sometimes, the best part of a London trip is realising you don’t need to rush home.With spacious serviced residences, ro...
24/09/2026

Sometimes, the best part of a London trip is realising you don’t need to rush home.

With spacious serviced residences, room to settle in, and Soho, Mayfair and the West End close by, 37GS makes a longer stay feel easy, comfortable and a little more like living in London.

Thinking of extending your stay?

🌐 www.37gsresidences.com

☎️ +44 (0)20 8158 3244
📧 [email protected]

Address

37 Golden Square
London
W1F9LB

Telephone

+442081583244

Website

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