02/06/2026
Seven years in the making, and 36 seconds from home.
Last week, Blondey McCoy opened the first permanent THAMES MMXX store at 53 Brewer Street, a project that feels less like a retail launch and more like a long-held Soho daydream finally realised. Blondey has spoken about always wanting a shop of his own, inspired by the now-closed skate institutions and cultural spaces that shaped him growing up.
THAMES began in 2012 as a teenage art project, evolved through skateboarding, Palace and adidas collaborations, disappeared, then returned in 2020 with a clearer vision: to build a distinctly British brand rooted in art, skateboarding and enduring style.
The new Soho store feels like the physical expression of that idea. A place filled with clothing, books, objects and references that make up Blondey’s world.
As the founder put it himself, there are only so many potential shops in Soho, and 53 Brewer Street was already familiar. Not least because it’s just 36 seconds from where he lives. THAMES has finally found its permanent address.