13/10/2026
Last month, Japanese stationery brand Hobonichi brought its world to London.
Its six-day pop-up at J/M Gallery on Portobello Road gave fans the chance to explore the 2027 collection in person, bringing a global community together around a shared love of stationery.
Across London, stationery and book brands are finding new ways to bring their worlds into physical spaces.
For products that become part of people’s everyday rituals, collections and creative identities, pop-ups offer more than a place to shop. They create opportunities to discover new collections, connect with like-minded people and experience the brand in a more personal way.
For international brands, it’s a chance to bring their world closer to the people who already love it, turning an established online following into a real-life community.
Explore Hobonichi’s London pop-up on POP-ID and discover the power of community-led retail.
Brand Hobonichi(ほぼ日)
Space J/M Gallery
Furniture FoundPop
Photos