18/10/2026
What if the best part of your holiday is the thing you donโt do?
Meet JOMO: the Joy of Missing Out.
While FOMO tells us we need to see everything, do everything and make the most of every minute, JOMO asks a slightly different question:
What if you didnโt?
Skip the attraction. Leave the itinerary empty. Spend an afternoon on the beach. Sit with a coffee and absolutely nowhere to be.
Itโs not about doing nothing all the time. Itโs about choosing what matters to you, rather than feeling like you have to experience it all. Because sometimes, the moments we remember most arenโt the ones we carefully planned. Theyโre the ones where nothing much happened at all.
Read this weekโs Sunday Wonder to discover why weโre learning to do less.
https://watersideholidaygroup.co.uk/blog/sunday-wonder-joy-of-missing-out/
Stay curious.
What is JOMO, and why are we embracing slower holidays? Explore the psychology behind the joy of missing out and the return to doing less.