18/12/2025
‼️“𝗧𝗵𝗲 𝘄𝗶𝗻𝗲 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗰𝗼𝗺𝗽𝗹𝗮𝗶𝗻𝘀 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗻𝗴 𝗽𝗲𝗼𝗽𝗹𝗲 𝗻𝗼𝘁 𝗱𝗿𝗶𝗻𝗸𝗶𝗻𝗴, 𝗯𝘂𝘁 𝘁𝗵𝗲𝘆’𝗿𝗲 𝘁𝗲𝗿𝗿𝗶𝗯𝗹𝗲 𝘁𝗼 𝘁𝗵𝗲𝗺,” 𝘀𝗮𝘆𝘀 𝗖𝗼𝗸𝗶𝗲 𝗣𝗼𝗻𝗶𝗸𝘃𝗮𝗿, 𝗮 𝘄𝗶𝗻𝗲 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿.
" .... The generation born between 1997 and 2012 grew up online, seeking validation from peers and strangers on everything from hairstyles to higher education. But the wine industry isn’t listening. Rob McMilan, EVP & founder of SVB Wine Division, writes in the report’s introduction that “there is hard work ahead, but I do not doubt that creativity, something we have in abundance, will provide solutions.” That creativity he’s seeking? It comes from thinking outside the norm, leaning into new mechanisms for telling ancient stories, and listening to diverse voices ...
In reality, articles equating wine to ci******es aren’t telling the entire story. Silicon Valley Bank’s 2025 State of the US Wine Industry Report blames changes in consumer attitudes for the downward trajectory, and suggests “aggressive category marketing and promotions” to help reverse the downturn in demand. Given the 21-29 age band mentioned in the report, however, Gen Z doesn’t seem to be part of that marketing strategy. “The wine industry complains about young people not drinking, but they’re terrible to them,” says Cokie Ponikvar, a wine influencer...........
How a new generation of sommeliers, from Sonoma to Manhattan, are pushing back against the perception that Gen Z isn’t interested in drinking wine.
