Twenty kilometres north of Denpasar, Ubud is set in lush hills and is considered the cultural centre of Bali. Head off in any direction and you're in for an interesting walk to a secluded craft hamlet, through the rice paddies or into the dense Monkey Forest, just south of the town centre. Or stay in town and be treated to some of the best restaurants Bali has to offer.
Ubud, a town in central Bali, is far removed from the drunken bikini scene in Kuta, and is regarded as the cultural centre of Bali. It is famous as an arts and crafts hub, and much of the town and nearby villages seems to consist of artists' workshops and galleries. There are some remarkable architectural and other sights to be found, and a general feeling of well being to be enjoyed, all thanks to the spirit, surroundings, and climate of the place.
The main street is Jalan Raya Ubud (Jalan Raya means main road), which runs east-west through the center of town. Two long roads, Jalan Monkey Forest and Jalan Hanoman, extend south from Jalan Raya Ubud. Puri Saren Agung is a large palace located at the intersection of Monkey Forest and Raya Ubud roads. The home of Tjokorda Gede Agung Sukawati (1910–1978), the last "king" of Ubud, it is now occupied by his descendants and dance performances are held in its courtyard. It was also one of Ubud's first hotels, dating back to the 1930s.
Ubud tourism focuses on culture, yoga and nature. In contrast to the main tourist area in southern Bali, the Ubud area has forests, rivers, cooler temperatures and less congestion although traffic has increased dramatically in the 21st century. A number of smaller "boutique"-style hotels are located in and around Ubud, which commonly offer spa treatments or treks up nearby mountains.