After deciding on our new name, Bajra Bali Villa, it was important to us that a ceremonial Bajra be incorporated into our logo. The bell is positioned in the logo’s center, emanating waves of peace that resonate throughout our brand and the guest experience. For ‘BAJRA’, we embraced typography that conveyed our approachable and authentically warm service values. We then contrasted these organic fl
ourishes with an unwavering structural strength in the typography of ‘BALI VILLA’. The text’s blue colour off-sets the gold of the bell’s handle, which echoes our own crown-infused heritage. Positioned within the tranquil eye of the Seminyak storm, our use of language and overall tone of voice should reflect the ambience of our playful neighborhood while offering a spacious, ever-present escape button. Acknowledging the wider context of our location, we often sprinkle cultural flourishes that help tell Bajra’s brand story. While our villas are a peaceful oasis, an international playground awaits outside our gates.
